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Cloud Expo: Article

Fuel Your Cloud with Metered, Virtualized Middleware at Cloud Expo NY

NextAxiom’s Co-Founders to discuss a new middleware paradigm for developing and integrating applications

Cloud Expo New York $500 Savings here!

Traditional middleware is not suitable for the Cloud; it's simply too complex and it doesn't provide a pay-per-use charge model.

In their general session at the 10th International Cloud Expo, Ash Massoudi, CEO & Co-Founder of NextAxiom Technology, and Sandy Zylka, VP Products & Technology and a Co-Founder of NextAxiom, will discuss a new middleware paradigm for developing and integrating applications: metered, virtualized middleware. The virtualized attribute allows you to easily build and run new applications in the cloud reusing existing on-premise application functionality.

The metered attribute has two aspects: it provides a usage-based charge model for the middleware and it provides a built-in, metered charge model, much like electricity, for your new applications.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bios:
Ash Massoudi is CEO and Co-Founder of NextAxiom Technology. He is a proven entrepreneur and a software inventor with the vision to incrementally unify all IT assets, unleashing a new wave of business automation. Massoudi founded NextAxiom in May 2000 and led the creation of a patented software platform that significantly eases new software development on top of existing application functionality. He played the pivotal role in successfully propelling NextAxiom through the concept, R&D production, and customer acquisition stages into its current expansion phase. Before co-founding NextAxiom, as Director of Integration Technologies at PeopleSoft, he was responsible for delivering PeopleSoft's complete suite of integration technologies, including PeopleSoft's business components and near real-time application messaging solutions, which was deployed at over 4000 customers worldwide.

Sandy Zylka is VP Products & Technology and a Co-Founder of NextAxiom Technology. She is the co-inventor of NextAxiom's seven patent-pending innovations and has managed all aspects of the hyperService Platform. To stay current with customer needs and help drive product roadmap decisions, Zylka participates in projects and workshops with NextAxiom customers. Prior to NextAxiom, she served as Product Manager for PeopleSoft's Optimization Applications. She led an elite team of PhD's responsible for delivering PeopleSoft's Advanced Supply Chain Planning and Optimization products. Prior to that, she held positions as Principal Usability Architect and Senior Optimization Engineer for PeopleSoft.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 New York, June 11-14, 2012, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo New York will attract more than 8,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo New York
Cloud Expo 2012 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo New York
Cloud Expo delegates can pre-register for Cloud Expo New York with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Elizabeth White

Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.

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