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Telmap integrates South Africa’s Eat Out restaurant guide into the Telmap Mobile Location Companion

Partners with New Media for new ultra-local content

LONDON, 7 June, 2012 - Telmap, pioneers in mobile location-based services, announced today a partnership with New Media, for the integration of its Eat Out brand, the most definitive, credible restaurant guide of South Africa into the Telmap Mobile Location Companion.

Eat Out is accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter, Twitter, Facebook, Pinterest, an annual glossy magazine and the much-anticipated Eat Out Restaurant Awards held in November of each year. The website lists over 3,500 restaurants in cities and towns in all nine provinces.

Users of the Telmap powered Cell C Xplorer are now able to enjoy Eat Out content on Blackberry devices for free with Android device availability already in the pipeline. Users can access Eat Out information either through a dedicated widget on the home screen of the Cell C Xplorer, on the unique widgets carousel or in the search results, when there are relevant search results coming from the Eat Out database. Restaurants can be searched for by name or food type such as Italian, Indian, Seafood, etc. Once a restaurant is selected the information provided includes details about the restaurant, including address and professional and/or reader reviews from Eat Out. Users can then initiate a navigation session (drive/walk) to the destination.

"We are working hard on delivering ultra-local content to users in our key markets, as we view local content as a key factor in fulfilling our vision of serving all users' needs while on-the-go. We will continue our efforts to integrate additional local content in South Africa, striving to optimize the user experience, making it broad, comprehensive and extremely useful," said Motti Kushnir, Telmap CMO.

The Eat Out brand launched in 1998 and is the gold standard of the South African culinary industry. With a heritage in celebrating excellence, Eat Out carries the highest credibility amongst chefs, restaurateurs and the South African food loving public. Eat Out users are keen foodies who are social and enjoy eating out with friends, family or business associates.

"We're excited to partner Eat Out with Telmap, thus increasing the platforms on which Eat Out is available. Now quality restaurant content is more accessible than ever before on mobile devices," said Anelde Greeff, Content Director: Eat Out.

- ENDS -

Notes to Editors

About Telmap
Telmap, which is an Intel company since 2011, is a world leader in mobile location-based services, providing mobile operators with cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.

The Telmap end-to-end offering is comprised of three parts: First, Telmap's flagship product, the Mobile Location Companion that caters to all users' needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one's surroundings, and more. Second, the Telmap offering includes a robust location platform with a set of APIs that are designed to support Telmap customers and third party developers in delivering a strong LBS strategy and are available through the Intel Developer Program. And third, a full set of professional services such as porting, billing and local content integrations, channel marketing, business intelligence and more.

Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.

For more information, please visit www.telmap.com, or look for the Telmap page on Facebook.

For further information on Telmap, please contact Liberty Communications:
Rosanna Yusuf
T: +44 (0) 20 7751 4444
E: [email protected]

About New Media
New Media builds long-term relationships between people and brands with crafted content. We focus on two key deliverables: messaging that offers real value to the audience, while answering the strategic needs of the clients' business. Our award-winning teams specialise in the fields of food, décor, fashion, motoring, health, technology and business; and work across all channels.

Print publishing
Home to some of South Africa's top print-media professionals, New Media has built its reputation on producing beautiful publications, from monthly magazines to once-off brochures.

Digital media
New Media's experienced digital team works alongside the editorial teams to deliver thoroughly engaging experiences, via a multitude of digital channels, ensuring we remain true to the client's brand.

Corporate communications
It's not only about talking to customers- New Media is good at communicating within companies and accordingly produces several internal communications for blue-chip clients across different platforms, from printed magazines to e-newsletters to rich-content digital magazines.

Food-content production
At New Media there is a love for eating and cooking. This is probably why New Media has become experts at producing food content and styling in Eat Out, Eat In and Woolworths Taste magazines, plus videos, websites and foodie apps.

Advertising sales
New Media's highly driven sales team specialises in sourcing brand-appropriate ads, whatever the medium.

In-house repro
The Repro team sets the highest standards in terms of image resolution, colour and clarity - specialising in retouching, deep-etching, high-resolution scanning, colour balancing and colour proofs as well as handling the entire production process.

Photography
New Media has its own in-house Photographic Studio with two full-time photographers on hand to shoot for every medium at highly competitive rates.

Events
To date New Media has co-ordinated parenting, décor and fashion workshops for clients nationally; the annual Eat Out Restaurant Awards and Eat In Produce Awards; golf days; tailor-made team-building getaways; formidable year-end functions and launch parties for new publications.

For more information about Eat Out, please visit www.eatout.co.za, look for the Eat Out page on Facebook or follow @eat_out on Twitter.

For more information about New Media, please visit http://www.newmediapub.co.za or follow @NewMediaZA on Twitter.

For further information on New Media, please contact
Natalie Jardine
T: +27 21 417 1111
E: [email protected]

Read the original blog entry...

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