Loni Stark, group manager for Government Solutions at Adobe Systems Incorporated, recently interviewed with Focus Washington TechView to discuss the emergence of social media in government and how agencies are leveraging newer technologies, such as Twitter and Facebook, with positive returns.

Social media has illustrated government agencies can interact with citizens in a more engaging manner versus the traditional perception of "cold," impersonal processes, Stark explained.

A significant opportunity for agencies, she continued, is learning how to take lessons from social media technologies, such as their ease-of-use and intuitive nature, and apply them to core services like benefits enrollment and delivery.

The interview also included conversation on related challenges, such as ensuring proper policies and governance are in place, as well as appropriate security and privacy measures.