Column: Nintendo is Lazy and You Don't Care

In New Super Mario Bros. Wii's multiplayer mode, you can play as icons Mario, Luigi or two versions of sideshow character Toad. So when famed Nintendo designer and development leader Shigeru Miyamoto is asked prior to the game's release why Princess Peach wasn't included as a playable character instead, he pauses and says that it would've been nice, but that the physique of Toad more closely resembles that of Mario. "And if one of the four had a dress, we'd have to come up with a special programming to handle how the skirt is handled in gameplay," he jokes.

I know the legendary producer -- a man responsible for many of my favorite games across two decades -- is just kidding about Peach's dress, but it's the first part of his comment that strikes me as interesting and even a little disturbing. He just told a room full of reporters that the only reason gamers must play as multi-colored versions of Toad instead of Peach or other beloved Mushroom Kingdom characters is because Toad has the same body shape as Mario and it was simply easier for Nintendo to recycle him.

With all due respect to Miyamoto, a proven gaming genius and innovator, that's just lazy. Either that, or Nintendo has gone off the deep end in its dogged pursuit of the business bottom line. This is not a two-man garage developer which works on games after its kids go to bed. It's a multi-billion dollar corporation with thousands of employees, many of whom have helped shape the very industry as we know it. A cash behemoth with unrivaled game-making experience. That it might even ponder recycling a character for one its most beloved and lucrative franchises so that it might save time, money, or whatever, seems ludicrous. That it actually did so is unbelievable.

It's not an isolated incident or I'd have no column. Nintendo has been cutting costs and taking shortcuts ever since it launched Wii. Not unanimously, of course -- it still goes all out now and again and delivers unequaled traditional experiences like Super Mario Galaxy, one of my favorite games of all time. It has the artistic quality and the technical knowhow to push Wii harder than any other company. But often, either to save time or money, to keep smaller teams or simply because it just couldn't care less, it doesn't bother.

Let's travel backward. The Wii remote is an outstanding piece of technology that has transformed the way many of us play games and Nintendo deserves full credit for having the foresight to disengage itself from the system wars and try something completely new. Obviously, the choice paid off. I covered the Big N through the evolution of N64, GameCube and finally Wii and I remember all the decisions and comments made by the company's executive staff. Wii exists today because Nintendo is brilliant, but also because the company saw rising development costs, time and resources and didn't want any part of it. Smart business move. But for players who do value cutting-edge graphics and audio -- there are millions of us, by the way; we're not a niche, as six million copies sold of Modern Warfare 2 in November show -- it's a slap in the face and a clear case of the bottom line taking precedence.



Wii is a more powerful GameCube. It won't play high-definition titles. Laughably, it won't even output in Dolby Digital surround sound -- a feat PlayStation 2 accomplished nine years ago -- because the hardware includes only a stereo component. Nintendo created a console that it could manufacture cheaply and sell at a reduced price, which is an honorable goal. The side effect to this, however, is that because Wii is incapable of competing technically with its competitors, players have granted Nintendo unofficial license to coast by with a wealth of games whose presentations journey backward and not forward in time; a generational reprieve from even trying.