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Our Digital Brands: IGN.com
IGN.com

The Premiere destination for videogame and entertainment content

IGN is Australia’s number 1 gaming site and the world’s strongest and most trusted brand in online gaming and entertainment. A one stop online solution for gamers worldwide.

IGN features
• Comprehensive, credible and irreverent content
• Reviews, previews of the latest titles,24 hour news updates,trailers, behind the scenes features, video reports, release dates, cheats, strategy guides, blogs and forums
• Premium  and original content on movies, music and television
• Over 2000 articles, screens and videos per month
• Users can stay connect 24/7 – iphone app, twitter, facebook, myspace, myvideo,RSS feeds and online
• MyIGN- designed to forge more impactful connections with other gamers, content, games and editors. The building blocks of IGN Social.

The growing popularity of IGN mirrors Australians broader entertainment choices. No longer a niche pastime gaming is one of the nation’s leading entertainment and leisure activities, attracting a large audience of Men 18-34, who are socially connected and considered  influencers.

Advertiser benefits

• Access to a social community of influencers through MY IGN
• Credible and original content provides users with an engaging experience
• A highly sought after  high income earning  male audience

Key Facts
Unique Browsers
1,170,864
Page Impressions
11,728,904
Sessions
3,218,912
UB Frequency
2.8
Average Session Duration
04:43
Source: Nielsen Online MI Domestic November 2011
Further Information
Looking for inspiration
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NDM brought the experience of Hong Kong to life on news.com.au/travel.
Bespoke example of a successful interactive competition.
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