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Call of Duty: Modern Warfare 3
Release Date: November 8, 2011
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Also Known As: Call Of Duty: MW3, CoD: MW3
Also on: PC, PS3
Genre: First-Person Shooter
Publisher: Activision
Developer: Infinity Ward Sledgehammer Games
M for Mature: Blood and Gore, Drug Reference, Intense Violence, Strong Language
Also Known As: Call Of Duty: MW3, CoD: MW3Also on: PC, PS3
Genre: First-Person Shooter
Publisher: Activision
Developer: Infinity Ward Sledgehammer Games
M for Mature: Blood and Gore, Drug Reference, Intense Violence, Strong Language
How Activision Took Control of the MW3 Leak
In a recent video, Activision CEO Eric Hirschberg explains what the company learned from last year's Modern Warfare 3 media leak.
January 19, 2012 January 20, 2012 January 19, 2012
Last May, Activision's flagship Call of Duty franchise experienced a huge blow, as their at-the-time-unrevealed 2011 entry to the franchise, Call of Duty: Modern Warfare 3, suffered one of the largest media leaks in the history of the industry. However, flash-forward to November, when Modern Warfare 3 released to one of the most successful entertainment launches ever. How did the publisher turn a PR nightmare into a raging success?
In a video from CES posted on Ad Age, Activision CEO Eric Hirschberg explains how quick thinking and a newfound understanding of messaging and who ultimately controls it (it's fans, not marketers) retook the reins. Check out the video here.
Thanks Ad Age.
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