Inside Quantcast

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Quantcast Session @ IAB's MIXX Conference 2011 (Part 3 of 3)
VP Product Jag Duggal presents Leveraging Real Time Technologies to Understand, Package and Monetize

Quantcast Session @ IAB's MIXX Conference 2011 (Part 2 of 3)
VP Product Jag Duggal presents Leveraging Real Time Technologies to Understand, Package and Monetize

Contributors

Britta Petersen
Marketing Associate

John Gardiner
Senior Technical Writer

Konrad Feldman
Co-Founder and CEO

Sharokina Danipour
Recruiting Coordinator

Break Down Your Audiences Into Hierarchies

Sections

Choosing Data To Display in Traffic Graphs

Our new HTML5-based traffic graphs (see example) allow you to display and access information more quickly and they are a bit different from our older graphs. Here are some tips on getting the most out of them: People, Visits and … Continue reading →

12/20/2011

Using The Time Slider In Traffic Reports

Quantcast’s new traffic report graphs (see example) now include a time slider which allow you to quickly display data for the exact time period that you wish. The time slider appears immediately below the graph (see image below). You can … Continue reading →

12/15/2011

New Traffic Graphs and Features

We have recently revised traffic graphs which appear in audience profiles (see example). These attractive, fast-performing HTML5-based graphs include a number of improvements, including: Tabs – View data for People, Visits and Page-Views in easy-to-toggle tabs. Data depicted on each … Continue reading →

12/14/2011

Interpreting Audience Segments

Quantcast’s free audience segmentation feature allows you to break down and package your audiences to suit your exact needs. But once you’ve done this, how do you make the most of this data? When you create an audience segment, it … Continue reading →

12/9/2011

Why Are My Quantcast Numbers Low?

Occasionally, a user will ask “why are my numbers low in Quantcast?” If you are wondering the same, here are some things to consider. What metric(s) are you looking at? Quantcast can show you both cookie and people numbers. Whereas … Continue reading →

11/17/2011

Data	Last Update	Next Update
Daily Traffic	Dec 19, 2011	Delayed - Dec 20, 2011 by 6PM PST
Non-Quantified Traffic	Dec 2011	Jan 2012
Quantified Demographics	Dec 3, 2011	Delayed - Dec 21, 2011 by 9AM PST
Non-Quantified Demographics	Nov 2011	Delayed - Dec 2011
Geographics	Dec 2011	Jan 2012
Business	Dec 2011	Jan 2012
Lifestyle	Dec 2011	Jan 2012

'); jQuery('#msg-dismiss').click(function(){ jQuery('#browser-not-support').hide(); return false;}); }); } var labelsVar = ''; // param for _qevents.push if conditions are met var pageSpecificLabels = { '/' : '_fp.channel.Homepage,_fp.event.Logged Out', '/about/landing' : '_fp.channel.Media,_fp.event.Media Landing Page', '/about/enewsletter-sign-up' : '_fp.channel.About,_fp.event.Newsletter+Sign-Up', '/learning-center/case-studies' : '_fp.channel.Learning+Center,_fp.event.Case+Studies', '/audience' : '_fp.channel.Audience,_fp.event.Audience LP', '/audience/reach-audience-for-marketers' : '_fp.channel.Audience,_fp.event.Audience for Marketers', '/audience/reach-audience-for-media-sellers' : '_fp.channel.Audience,_fp.event.Audience for Pub', '/audience/verticals' : '_fp.channel.Audience,_fp.event.Audience Vertical Solutions', '/audience/showcase-your-audience-segments' : '_fp.channel.Audience,_fp.event.Showcase Your Audience', '/audience/quantcast-lookalikes' : '_fp.channel.Audience,_fp.event.Audience QC LALs', '/audience/participants' : '_fp.channel.Audience,_fp.event.Audience Participants'}; function quantserveTrack(URLPathName) { if (document.location.search.indexOf('ad-landing') != -1) { //page=*?*ad-landing* labelsVar = "_fp.channel.Media,_fp.event.Media Sign Up Thank You"; } else { if (pageSpecificLabels[URLPathName] != undefined) { labelsVar = pageSpecificLabels[URLPathName]; } } if (labelsVar != '') { // track multiple ids _qevents.push([{ qacct:"p-9fYuixa7g_Hm2", // global tag for all time labels:"user.,NEWBIE.,ABTestAttrs.", event:"loaded" }, { qacct:"p-fdPOEe5CwS0oM", /* (...jsp comments...) Marketing campaign tag requested by (...jsp comments...) */ labels:labelsVar }]); } else { // track only the global tag for all time _qevents.push( { qacct:"p-9fYuixa7g_Hm2",labels:"user.,NEWBIE.,ABTestAttrs.",event:"loaded" } ); } } $(document).ready(function() { var URLPathName = document.location.pathname.replace('', ''); quantserveTrack(URLPathName); });

Nov	DEC	Feb
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2010	2011	2012

Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying