Sega Unveils Details for Mario and Sonic at the Olympic Games

SAN FRANCISCO (September. 26, 2007) � SEGA of America, Inc. and SEGA Europe Ltd, today revealed details of the exciting holiday blockbuster title Mario and Sonic at the Olympic Games. Published by SEGA across Europe and North America, and published by Nintendo in the Japanese market, Mario and Sonic at the Olympic Games is licensed through a worldwide partnership with International Sports Multimedia (ISM), the exclusive interactive entertainment software licensee of the International Olympic Committee (IOC).

This exciting new game for the Wii video game system and Nintendo DS system, is packed with all-new interactive features and includes 20 authentic Olympic events � played out in stylized Olympic venues. Using the Wii Remote and Nunchuk, players can have an unparalleled interactive experience and compete using one of 16 characters � 8 from the world of Mario and 8 from the world of Sonic. The Wii controls are created specifically to replicate the actions that offer the best results for each event which include:

• Fencing � Individual ep�e
• Archery
• Shooting � Skeet
• Gymnastics - Trampoline
• Gymnastics - Vault
• Field - High Jump
• Field - Pole Vault
• Field - Long Jump
• Field - Triple Jump
• Field � Javelin Throw
• Field - Hammer Throw
• Rowing � Single Sculls
• Table Tennis - Singles
• Aquatics � 100m Freestyle
• Aquatics � 4x100m Freestyle
• Track � 110m and 400m Hurdles
• Track � 4x100m Relay
• Track �100m and 400m

The interactive Wii controls include actions like swinging the Wii Remote to simulate hammer throw, notching the Nunchuk to shoot arrows, and replicating swimming strokes. Players can also discover the best way to win a game by experimenting with different movements to discover secret boosts to propel them towards a win.

With four playing styles to choose from, players can decide their game strategy: all-around, technical, speed, and power - for example: Mario and Amy (All-around), Peach and Tails (Technical), Sonic and Yoshi (Speed), and Knuckles and Bowser (Power). Players will be able to choose and try out, in both single and multiplayer mode, each event individually with Single Match mode (where players can choose their event and play until they score top marks). They can also compete for the highest overall score in a series of events in Circuit mode (where players can either create their own circuit by choosing the individual events, choose a pre-determined circuit, or randomly generate a circuit). Gamers looking for extra tests of their athletic abilities can choose the single-player Mission mode and earn top marks on challenges made for only the toughest athlete. Additionally, gamers can learn about the history of the Olympic Games through trivia, quizzes, and mini-games and unlock all-new facts and figures from past Olympic Games in the Gallery.

Mario and Sonic at the Olympic Games is rated "E" for Everyone by the ESRB and will be in-stores for the Wii video game system on November 20, 2007 and for the Nintendo DS system in Q1 2008. For more information on Mario and Sonic at the Olympic Games, including new trailers, screenshots, and art, please visit the SEGA FTP site at http://segapr.segaamerica.com.

About SEGA of America, Inc.:

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com.

About SEGA Europe Ltd.:

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About Nintendo:

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario, Donkey Kong, Metroid, Zelda and Pok�mon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com.

About ISM:

ISM is active in managing and developing entertainment software applications. In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company's website at www.ismltd.com