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With the availability of higher performance, multi-core capable processor cores and optimized performance enhancing Physical Logical IP, including Standard Cell Libraries from ARM's Physical IP Division, the breadth of these applications that can be addressed by ARM technology has broadened. In addition, in an R&D budget challenged world, an industry standard ISA with a well supported software and tools ecosystem enables product managers to deliver their products faster to market and conserve R&D dollars for developing value added and differentiated application specific features.