NASHUA, NH -- (Marketwire) -- 04/15/10 -- Ektron Inc., a Web content management, social software and marketing optimization solution provider, was chosen by UK firm, Lloyd International Translations (LIT), to make their Web site http://www.lloyd.co.uk/ a destination showcase demonstrating the company's multilingual capabilities in action.

Established in 1989, Lloyd International Translations specialises in assisting companies to achieve global success by providing first-class technical translation and localization services. "We were looking for a content management system that would allow us to use our translation tools to translate the content in an efficient manner," says Noel McCourt, technical project manager at LIT. "We also wanted a user-friendly content management system where our non-technical people could update the site quickly and easily. We were very specific about what we needed in a Web CMS. We found what we needed with Ektron."

Ektron's Web content management platform provides a complete solution for managing multilingual web content, including native support for the XLIFF file format -- an important localization standard -- and integration with popular software translation tools. XLIFF (XML Localization Interchange File Format) is a format used to exchange localization data, enabling translators to concentrate on the text to be translated, without worrying about text layout.

"With the XLIFF format we can export segments of content and not have to worry about linking or the positioning of the file," says McCourt. "It's all being taken care of by the Ektron platform."

"The Ektron system is very user friendly for non-technical people. It's easy to access, add and amend content without needing in-depth technical knowledge or continual help from the technical team. It's a huge improvement from what we had previously," adds Helen Wood, LIT sales and marketing coordinator.

More information on Lloyd International Translations deployment of the Ektron platform can be found here.

About Ektron

Ektron revolutionizes how companies use the web to drive business outcomes. By combining web content management (WCM), marketing optimization and social software, Ektron gives companies a single platform that improves operational efficiency, drives revenue growth and builds customer loyalty. Ektron's e-commerce and social software integrations are unique in the WCM industry. No other WCM software vendor allows companies to sell directly online and harness the power of social networking to build meaningful business relationships. Ektron empowers marketers to create, categorize and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, N.H, Ektron helps a diverse set of customers, public and private, across a broad range of industries. Ektron has more than 8,000 customers worldwide including NASDAQ, Kodak, University of Notre Dame, AMC Theaters and Texas Children's Hospital. For more information, visit: http://www.ektron.com.

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