NICE, FRANCE -- (Marketwire) -- 05/18/10 -- TM Forum Management World -- Oracle (NASDAQ: ORCL)

News Facts

• To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle today introduced the Oracle Communications Data Model.
• With the Oracle Communications Data Model, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining.
• The combination of the Oracle Communications Data Model, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry.
• Also announced today, Hong Kong Broadband Network enhanced their data warehouse system, going live on Oracle Communications Data Model in three months. The leading provider increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent.

Product Details

• Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health.
• CSPs can efficiently capture and monitor critical data and transform it into actionable information to support development and delivery of next-generation services using:
  • More than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity.
  • Embedded OLAP cubes for extremely fast dimensional analysis of business information.
  • Embedded data mining models for sophisticated trending and predictive analysis.
  • Support for multiple lines of business, such as cable, mobile, wireline and Internet, which can be easily extended to support future requirements.
• With Oracle Communications Data Model, CSPs can jump start the implementation of a communications data warehouse in line with communications-industry standards including the TM Forum Information Framework (SID), formerly known as the Shared Information Model.
• Oracle Communications Data Model is optimized for any Oracle Database 11g platform, including Oracle Exadata, which can improve call data record query performance by 10x or more.

Supporting Quotes

• "Oracle Communications Data Model covers a wide range of business areas that are relevant to modern communications service providers and is a comprehensive solution -- with its data model and pre-packaged templates including BI dashboards, KPIs, OLAP cubes and mining models. It helps us save a great deal of time in building and implementing a customized data warehouse and enables us to leverage the advanced analytics quickly and more effectively," said Yasuki Hayashi, executive manager, NTT Comware Corporation.
• "Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With the Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs," said Elisabeth Rainge, program director, Network Software, IDC.
• "The TM Forum Conformance Mark provides reassurance to customers seeking standards-based, and therefore, cost-effective and flexible solutions. TM Forum is extremely pleased to work with Oracle to certify its Oracle Communications Data Model solution. Upon successful completion, this certification will represent the broadest and most complete implementation of the TM Forum Information Framework to date, with more than 130 aggregate business entities," said Keith Willetts, chairman and chief executive officer, TM Forum.

Supporting Resources

• Oracle Communications
• Oracle Communications Data Model Data Sheet
• Oracle Communications Data Model Podcast
• Oracle Data Warehousing
• Oracle Communications on YouTube
• Oracle Communications on Delicious
• Oracle Communications on Facebook
• Oracle Communications on Twitter
• Oracle Communications on LinkedIn
• Oracle Database on Twitter
• The Data Warehouse Insider Blog

About Oracle Communications
Only Oracle's software and systems span the communications industry technology landscape -- from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit http://www.oracle.com/communications.

About Oracle
Oracle (NASDAQ: ORCL) provides the most complete, open, and integrated business software and hardware systems in the world. For more information about Oracle, visit oracle.com.

Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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