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Jim Louderback

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PC Magazine's Extreme Makeover

Jim Louderback

Now that you've had a few issues to digest our new look, I'd like to introduce you to some of the key new elements and help you discover what's behind the design.

Let's start with our expanded and revamped reviews section, called, as always, First Looks. This section is divided into three areas: Hardware (PCs, notebooks, printers, scanners, and hard drives), Consumer Electronics (phones, cameras, HDTVs, and home theater systems); and Software, Networking, and Services (Internet sites, shrink-wrapped software, and security products).

In addition to featuring pages of product reviews, each section includes a two-page Buying Guide that provides advice, review summaries, our picks for best and worst products, and expert analysis of key product categories. In this issue, we examine Microsoft Office alternatives, Media Center laptops, and plasma TVs. Next time, we'll focus on low-cost MP3 players, gaming PCs, and online backup services.

Although many of the products we review are suitable for both home and office, we've added a fourth section dedicated to small-business and work-specific products. Finally, there's a new area that focuses on digital products designed for cars�and the high-tech cars themselves.

Along with handwritten callouts to explain particularly noteworthy features, we've added a "go" redirect for each product�a Web address in the form of go.pcmag.com/[product name] that leads to an expanded "at a glance" summary of the product. This includes specs, an overview of our test results, links to the best places to buy the product on the Web�and a link to the full review.

Every First Looks review in our magazine is backed by hours of testing by our team of expert lab analysts. There's way too much to put into print, but we've expanded each online review to capture all the detail. The full review may span pages, including detailed lab and benchmark test results, a photo slide show, and often a video of the product in action.

Each Buying Guide in the magazine has an online counterpart�we call them Product Guides�available via a prominently displayed link. There you'll find an easily sortable table of every product in its category that we've reviewed. You'll also find an expanded How to Buy discussion, along with details on our testing methods, our favorite products, best prices, and much, much more.

There's a lot more to discover inside the revitalized PC Magazine. Explore it yourself. Oh, and I've heard from a number of you wondering what happened to Backspace. Although John C. Dvorak now graces the back page, those humorous pictures and captions remain, as part of our Feedback section. And as a nod to the past, Backspace is once again called Abort, Retry, Fail. Call me nostalgic, but I miss that wonderfully concise error message. It lives on in our memories�and now in PC Magazine too.

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