This feature provides a seamless checkout experience that meets your customers where they are. Users can easily transition from finding a product they like to adding the product to their cart or checkout on the merchant website. This streamlined purchase process is now available on Demand Gen campaigns that serve on YouTube In-stream inventory, in addition to Performance Max campaigns and organic shopping results.
Participation is easy. Merchants can enable this experience by providing a URL template of the checkout or cart page at the account level in Google Merchant Center. Another option is to enable checkout at the individual product level by providing the checkout link template attribute in your product feed in Google Merchant Center. This new feature is available to all users who serve ads with product feeds in the United States.
Mobile phone showing the experience of clicking on a product and making the purchase on the merchant’s website.
On average, advertisers who provide checkout URLs achieve an 11% increase in conversion value at similar CPA in their Demand Gen campaigns.1
Upload checkout links today and shorten the path to purchase. For more information, please check out our implementation guide or the implementation guide for Shopify customers.
Posted by Prithvi Prabhakar, Product Manager, YouTube Shopping Ads and Prithi Pichai, Product Manager, Shopping
1. Google internal data, US, February 2025, Conversion value defined as a minimum of $250 or advertiser chosen value.
