Expanded conversion categories and reporting

Conversion measurement can help you identify how effectively your ad clicks lead to valuable customer actions. This is done by creating conversion actions like “online purchases” or “phone calls”. Previously, you could organize these conversion actions into 6 categories. Starting today, you can group your conversion actions in 19 different categories such as “add to cart”, “submit lead form”, “book appointment”, and more. These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives.

To help with this transition, Google Ads will recommend new categories for all your existing conversion actions on the Conversions page. You can review and modify these suggestions to make sure your performance reports are accurate. Starting October 15th, these suggestions will be automatically applied if you haven’t already accepted them.

Learn more about this update to conversion categories in the Google Ads Help Center.

Posted by Srinivas Rajamani, Product Manager, Google Ads