Announcing three new initiatives and incentives to simplify deals, improve economics.

Sell on Google Cloud Marketplace

Independent Software Vendors (ISVs), data providers, channel partners, and resellers can reach more customers, accelerate deal cycles, and grow revenue by selling solutions and services on Google Cloud Marketplace.

Introducing Marketplace Channel Private Offers

1:18

A partner-first and open cloud marketplace

Reach new customers and markets

ISV partners can extend reach to new markets and sell through their customers' preferred channel partners.

Empower channel growth

Channel partners are empowered to manage the customer relationship from billing, collections to revenue recognition.

Simplify procurement for customers

Partners can enable customers to simplify procurement and optimize spend by drawing down on Google Cloud commit.

How to sell on Google Cloud Marketplace

Learn how to sell solutions, offer professional services, accelerate deal cycles, and extend value on Google Cloud Marketplace.

ISV and data provider partners

How to get listed and sell on the Marketplace

Resources by role

For alliances and sales
For technical decision-makers
- Technical integration guides
- How to offer datasets

Channel partner programs

How channel and ISV partners can collaborate on offers to customers

Resources by role

For alliances and sales
For billing administrators and order specialists
- Manage resold customer accounts
- Manage resold private offers

How do I get my AI agents on Google Cloud Marketplace?

AI Agent Marketplace is a new category in Google Cloud Marketplace for customers to easily find and deploy partner-built AI agents.

Google Cloud partners can receive early access to our latest AI technologies and get dedicated support to bring AI agent solutions to market quickly via Google Cloud Marketplace.

Maximize your Google Cloud Marketplace opportunity

Illustration on how cloud initiatives are helping to boost growth

New go-to-market initiatives and incentives help simplify deals, improve economics

Build, deploy, and promote AI agents through Google Cloud’s AI agent ecosystem

Illustration to convey Partners coming together to create a bridge to help customers

Offer your professional services through Google Cloud Marketplace

Industry leaders join The Ultimate Guide to Partnering podcast to discuss keys to GTM success with Google Cloud Marketplace

Partners success stories

Video

“We have designed our go-to-market efforts…to achieve awareness and preference of the marketplace as our transaction channel.” - Shaun Clowes, Chief Product Officer, Confluent

Watch on-demand

Video

“Being listed on marketplace exposes us to a wider audience...Some benefits - the increased visibility and reach that we get.” - Ashley Kramer, CRO, GitLab

Watch on-demand

Video

"The beauty of the Google Cloud Marketplace was that it was already where our customers were transacting and purchasing other solutions." - Christine Chang, Sr. Technology Alliances Manager, Fivetran

1:46 minutes

Video

"Being able to be on [Google Cloud] Marketplace, have an easy procurement cycle, allow customers to start POCs efficiently has really been a no brainer." - Alex Dubois, SVP Strategic Growth and Partnerships, HumanFirst

1:46 minutes

Video

"Going through Google Cloud Marketplace, all of the billing, all the collection, all the renewal, everything is all automated. That is a huge value proposition for us, our customers." - Sudhir Hasbe, CPO, Neo4j

1:38 minutes

Blog post

SingleStore uses Google Cloud Marketplace to drive great customer experiences.

4 minute read

Through private offers on Google Cloud Marketplace we are collaborating to establish long term relationships, growth, and revenue. The partnership provides our joint customers with the ability to anticipate budgets along with the flexibility to address their business-critical requirements.

Kathy Barboza, Worldwide Head of Google Cloud Sales, NetApp

Read the blog