Google Ads & Commercehttps://blog.google/products/ads-commerce/Google Ads & Commerceen-usTue, 03 Jun 2025 13:00:00 +0000https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webpGoogle Ads & Commercehttps://blog.google/products/ads-commerce/YouTube receives continued MRC brand safety accreditation.https://blog.google/products/ads-commerce/youtube-receives-continued-mrc-brand-safety-accreditation/YouTube logo surrounded by shields<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YoutubeMRCAccreditation_SS.max-600x600.format-webp.webp">This month, YouTube received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row. In 2021, YouTube became the first…Tue, 03 Jun 2025 13:00:00 +0000https://blog.google/products/ads-commerce/youtube-receives-continued-mrc-brand-safety-accreditation/Google AdsarticleYouTube receives continued MRC brand safety accreditation.Googlehttps://blog.google/products/ads-commerce/youtube-receives-continued-mrc-brand-safety-accreditation/Andrew FrischmanGlobal Lead, Responsible Media SolutionsHow well do you know our I/O 2025 announcements?https://blog.google/technology/ai/google-io-2025-quiz/Black text saying Google I/O sits against a white and gray grid, surrounded by rainbow Google product logos.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IO25_QuizHero.max-600x600.format-webp.webp">Take this quiz about Google I/O 2025 to see how well you know what we announced this year at I/O.Thu, 22 May 2025 16:00:00 +0000https://blog.google/technology/ai/google-io-2025-quiz/SearchAndroidGoogle OneGoogle LabsDevelopersLearning & EducationGoogle WorkspaceShoppingGeminiAIGemini AppGemini ModelsGemini FeaturesResearcharticleHow well do you know our I/O 2025 announcements?Take this quiz about Google I/O 2025 to see how well you know what we announced this year at I/O.Googlehttps://blog.google/technology/ai/google-io-2025-quiz/Zahra ThompsonContributorThe KeywordMore opportunities for your business on Google Searchhttps://blog.google/products/ads-commerce/google-search-ai-brand-discovery/Ads in AI Mode on Mobile<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/MeetAIMode_v4_Hero_2097x1182.max-600x600.format-webp.webp">AI in Search is unlocking new ways for people to ask whatever’s on their mind and new brand opportunities in AI Overviews and AI Mode.Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/google-search-ai-brand-discovery/Google AdsarticleMore opportunities for your business on Google SearchAI in Search is unlocking new ways for people to ask whatever’s on their mind and new brand opportunities in AI Overviews and AI Mode.Googlehttps://blog.google/products/ads-commerce/google-search-ai-brand-discovery/Keyword Team4 new ways Google AI powers creativityhttps://blog.google/products/ads-commerce/google-ai-ads-creative/Upload product image to generate an image featuring product, and then using image to video generation, the image is turned into a short video<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AICreativity_SS_1920x1080.max-600x600.format-webp.webp">Discover 4 new ways Google AI’s tools can help businesses reach customers and grow with compelling visual content — at scale.Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/google-ai-ads-creative/ShoppingGoogle Adsarticle4 new ways Google AI powers creativityDiscover 4 new ways Google AI’s tools can help businesses reach customers and grow with compelling visual content — at scale.Googlehttps://blog.google/products/ads-commerce/google-ai-ads-creative/Keyword TeamGet more from your ads with the latest AI measurement tools.https://blog.google/products/ads-commerce/google-ai-ad-campaign-measurement-update/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_SS.max-600x600.format-webp.webp">Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in…Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/google-ai-ad-campaign-measurement-update/Google AdsarticleGet more from your ads with the latest AI measurement tools.Googlehttps://blog.google/products/ads-commerce/google-ai-ad-campaign-measurement-update/Drive peak campaign performance with new agentic capabilitieshttps://blog.google/products/ads-commerce/ai-agents-marketing-advisor/A video that depicts the Google Ads agentic capabilities<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GML25E_Thumbnail_Option_1-05-20.max-600x600.format-webp.webp">We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/ai-agents-marketing-advisor/Google AdsarticleDrive peak campaign performance with new agentic capabilitiesWe’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.Googlehttps://blog.google/products/ads-commerce/ai-agents-marketing-advisor/Keyword TeamGoogle Marketing Live 2025https://blog.google/products/ads-commerce/google-marketing-live-2025/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GML2025_0520_113318-8471_ALIVE-.max-600x600.format-webp.webp">At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/google-marketing-live-2025/Google AdsarticleGoogle Marketing Live 2025<p data-block-key="s4kge">At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.</p>Googlehttps://blog.google/products/ads-commerce/google-marketing-live-2025/Vidhya SrinivasanVP and General Manager of Google Ads & CommerceExpand your universe of conversions with Smart Bidding Exploration.https://blog.google/products/ads-commerce/smart-bidding-exploration-ai/Smart Bidding Exploration interface in Google Ads UI<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Smart_Bidding_Exploration-05-19.max-600x600.format-webp.webp">When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…Wed, 21 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/smart-bidding-exploration-ai/Google AdsarticleExpand your universe of conversions with Smart Bidding Exploration.Googlehttps://blog.google/products/ads-commerce/smart-bidding-exploration-ai/Here’s how to use Google’s new “try it on” feature.https://blog.google/products/shopping/how-to-use-google-shopping-try-it-on/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/VTO_v4_socialshare.max-600x600.format-webp.webp">Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:Opt in …Tue, 20 May 2025 17:45:00 +0000https://blog.google/products/shopping/how-to-use-google-shopping-try-it-on/SearchShoppingarticleHere’s how to use Google’s new “try it on” feature.Googlehttps://blog.google/products/shopping/how-to-use-google-shopping-try-it-on/Shop with AI Mode, use AI to buy and try clothes on yourself virtuallyhttps://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/A collage of shopping-related images and product listings, including clothing and accessories. A phone displays a shopping search query overlayed on the screen.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IO25_Shopping_Hero.max-600x600.format-webp.webp">Learn more about Google’s new shopping features in AI Mode as well as a new virtual try-on tool that works with personal photos.Tue, 20 May 2025 17:45:00 +0000https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/SearchShoppingAIarticleShop with AI Mode, use AI to buy and try clothes on yourself virtuallyLearn more about Google’s new shopping features in AI Mode as well as a new virtual try-on tool that works with personal photos.Googlehttps://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/Lilian RinconVice PresidentProduct ManagementBringing the power of YouTube Creators to more brands.https://blog.google/products/ads-commerce/new-tools-brands-youtube-creators/TBD<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/YTNewfront2.max-600x600.format-webp.webp">YouTube Creators help people make confident decisions. At the YouTube NewFront, we discussed new essential tools so that brands can benefit from the deep connection betw…Thu, 08 May 2025 20:30:00 +0000https://blog.google/products/ads-commerce/new-tools-brands-youtube-creators/Google AdsYouTubearticleBringing the power of YouTube Creators to more brands.Googlehttps://blog.google/products/ads-commerce/new-tools-brands-youtube-creators/Melissa Hsieh NikolicDirector, Product Management, YouTube AdsUnlock next-level performance with AI Max for Search campaignshttps://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/An animated graphic that showcases how you can unlock performance with AI Max for Search campaigns.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google_AI_Max_in_Search_campaig.max-600x600.format-webp.webp">Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance.Tue, 06 May 2025 13:00:00 +0000https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Google AdsarticleUnlock next-level performance with AI Max for Search campaignsIntroducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you boost performance.Googlehttps://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Brian BurdickSenior Director of Product Management, Google AdsFour new ways we’re helping marketers improve data strategies and app measurement.https://blog.google/products/ads-commerce/marketers-data-strategy-app-management/A bar graph showing improved performance on laptop and a mobile phone showing a shoe-related app.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_2_1.max-600x600.format-webp.webp">Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we're announcing new ways to bolster first-party data str…Fri, 02 May 2025 16:00:00 +0000https://blog.google/products/ads-commerce/marketers-data-strategy-app-management/Google AdsarticleFour new ways we’re helping marketers improve data strategies and app measurement.Googlehttps://blog.google/products/ads-commerce/marketers-data-strategy-app-management/Kamal JanardhanSr. Director, Product Management, Ads MeasurementChannel performance and more reporting coming to Performance Maxhttps://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/TBD<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/final_thumbnail.max-600x600.format-webp.webp">An overview of the latest reporting features, including channel performance reporting, coming to Performance Max.Wed, 30 Apr 2025 15:00:00 +0000https://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/Google AdsAIarticleChannel performance and more reporting coming to Performance MaxAn overview of the latest reporting features, including channel performance reporting, coming to Performance Max.Googlehttps://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/Tal AkabasDirector of Product Management, Google AdsOur 2024 Ads Safety Report shows how we use AI to safeguard consumers.https://blog.google/products/ads-commerce/google-ads-safety-report-2024/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2024AdsSafety_SS_1920x1080.max-600x600.format-webp.webp">Our latest Ads Safety Report highlights a key trend from 2024: how AI is improving our ability to prevent fraudsters from ever showing ads to people.For years, we've dep…Wed, 16 Apr 2025 10:00:00 +0000https://blog.google/products/ads-commerce/google-ads-safety-report-2024/Google AdsSafety & SecurityAIarticleOur 2024 Ads Safety Report shows how we use AI to safeguard consumers.Googlehttps://blog.google/products/ads-commerce/google-ads-safety-report-2024/Alex RodriguezGeneral Manager of Ads SafetyThe latest AI news we announced in Marchhttps://blog.google/technology/ai/google-ai-updates-march-2025/an MP4 video featuring alternative images like a robot, a series of blue squares and a software interface<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/march_ai.max-600x600.format-webp.webp">Here are Google’s latest AI updates from March 2025.Fri, 04 Apr 2025 14:30:00 +0000https://blog.google/technology/ai/google-ai-updates-march-2025/SearchGoogle DeepMindDevelopersEntrepreneursShoppingGeminiSustainabilityAIPixelGemini AppGemini ModelsResearcharticleThe latest AI news we announced in MarchHere are Google’s latest AI updates from March 2025.Googlehttps://blog.google/technology/ai/google-ai-updates-march-2025/Keyword TeamImmersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.https://blog.google/products/ads-commerce/immersive-ads-roblox/Immersive Ad showing on a billboard in a game.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Image_Ads_on_Roblox.max-600x600.format-webp.webp">Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi…Tue, 01 Apr 2025 13:00:00 +0000https://blog.google/products/ads-commerce/immersive-ads-roblox/Google AdsarticleImmersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.Googlehttps://blog.google/products/ads-commerce/immersive-ads-roblox/Spring into style with the latest Google Shopping trends.https://blog.google/products/shopping/google-shopping-spring-2025-trends/<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleShoppingTrends_SocialShar.max-600x600.format-webp.webp">Discover spring’s must-have shoppable items, from chic skirts to sunny nails, powered by Google Trends:Butter yellow is the color of the season: Searches for the shade r…Wed, 26 Mar 2025 14:00:00 +0000https://blog.google/products/shopping/google-shopping-spring-2025-trends/SearchShoppingarticleSpring into style with the latest Google Shopping trends.Googlehttps://blog.google/products/shopping/google-shopping-spring-2025-trends/Sagal MohammedEditorial and Creative LeadGoogle ShoppingHow brands can collaborate with the perfect creator using YouTube BrandConnecthttps://blog.google/products/ads-commerce/brands-connect-youtube-creators-brandconnect/A brightly lit booth with a red carpet and wooden paneling, featuring the YouTube logo and the phrase "There's only one YouTube” with screens on the walls showing video content.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/untitled-88_copy.max-600x600.format-webp.webp">Leverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.Thu, 13 Mar 2025 15:00:00 +0000https://blog.google/products/ads-commerce/brands-connect-youtube-creators-brandconnect/Google AdsYouTubearticleHow brands can collaborate with the perfect creator using YouTube BrandConnectLeverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.Googlehttps://blog.google/products/ads-commerce/brands-connect-youtube-creators-brandconnect/Melissa Hsieh NikolicDirector, Product Management, YouTube AdsUse AI to find exactly the right clothes, try on makeup and morehttps://blog.google/products/shopping/ai-vision-match-ar-beauty-virtual-try-on/Three phone screens showing a virtual clothing try-on app, makeup try on and a variety of yellow dresses, each a bit different.<img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Immersive_Shopping_AI.max-600x600.format-webp.webp">Learn more about Google Shopping’s new AI tools, like image generation for shopping, new AR beauty features and more.Wed, 05 Mar 2025 12:00:00 +0000https://blog.google/products/shopping/ai-vision-match-ar-beauty-virtual-try-on/ShoppingarticleUse AI to find exactly the right clothes, try on makeup and moreLearn more about Google Shopping’s new AI tools, like image generation for shopping, new AR beauty features and more.Googlehttps://blog.google/products/shopping/ai-vision-match-ar-beauty-virtual-try-on/Lilian RinconVice PresidentProduct Management