The confectionery giant has also expanded its relationship with IPG.
Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.\r\n","email":"[email protected]","byline":"Ewan Larkin","source":{"system":"Drupal","source_type":"author","source_id":"600fc96c-31e9-4117-8f32-2985d1a4950a"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","lastName":"Larkin","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-07T13:16:05.734Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}}}}}]},"description":{"basic":"The confectionery giant has also expanded its relationship with IPG. "},"display_date":"2025-06-10T14:58:59.052Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Inside Marsâ massive agency reviewâPublicis takes media from WPP, IPG expands its remit","meta_title":"Publicis and IPG win in Mars global agency review, WPP loses","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"Q6SPJHF7MBEZTB2LJTSY22VMNE","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg?auth=33d8e13ee1448a1f68c036d302c4779aa8e4265bfc5226fb8439b17ae6766825","galleries":[],"ingestionMethod":"manual","iptc_job_identifier":"776191058","iptc_source":"Bloomberg","keywords":["best photo","best photos","business news","consumer goods","food news","industries","mergers & acquisitions deals","retail","shop","shopping","shops","store","stores"],"mime_type":"image/jpeg","originalName":"aa20250523_mars.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg?auth=33d8e13ee1448a1f68c036d302c4779aa8e4265bfc5226fb8439b17ae6766825","published":true,"resizeUrl":"/resizer/v2/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg?auth=33d8e13ee1448a1f68c036d302c4779aa8e4265bfc5226fb8439b17ae6766825","restricted":false,"takenOn":"2024-08-14T16:50:54Z","thumbnailResizeUrl":"/resizer/v2/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg?auth=33d8e13ee1448a1f68c036d302c4779aa8e4265bfc5226fb8439b17ae6766825&width=300","version":2,"template_id":1442},"address":{"locality":"Palma"},"alt_text":"A display of chocolate Mars bar snacks, manufactured by Mars Inc.","auth":{"1":"33d8e13ee1448a1f68c036d302c4779aa8e4265bfc5226fb8439b17ae6766825"},"caption":"Publicis and IPG emerge victorious in Mars' massive agency review. ","copyright":"© 2024 Bloomberg Finance LP","created_date":"2025-05-23T18:28:22Z","credits":{"affiliation":[{"name":"Bloomberg","type":"author"}],"by":[{"byline":"Andrey Rudakov","name":"Andrey Rudakov","type":"author"}]},"distributor":{"mode":"reference","reference_id":"2cd54c9b-b932-40f4-b4a5-9b3f7880f1e4"},"geo":{},"height":1666,"image_type":"photograph","last_updated_date":"2025-05-23T18:29:03Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"Mars bar","source":{"name":"Bloomberg","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/Q6SPJHF7MBEZTB2LJTSY22VMNE.jpg","version":"0.10.9","width":2961,"syndication":{},"creditIPTC":"Bloomberg"}},"publish_date":"2025-06-10T14:58:59.052Z","revision":{"published":true,"revision_id":"4R6FHW4VSZBJ5NRYHI42GRBG6I"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies/accounts-in-review","_website":"adage","type":"section","version":"0.6.0","name":"Accounts in Review","description":null,"path":"/agencies/accounts-in-review","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/accounts-in-review","_website":"adage","name":"Accounts in Review","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2001},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/agencies/accounts-in-review"]},"site":{"site_description":null,"site_title":"Accounts in Review","url_alias":"/agencies/accounts-in-review"},"node_type":"section"}},"_website_section_id":"adage./agencies/accounts-in-review"},"sections":[{"_id":"/agencies/accounts-in-review","_website":"adage","type":"section","version":"0.6.0","name":"Accounts in Review","description":null,"path":"/agencies/accounts-in-review","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/accounts-in-review","_website":"adage","name":"Accounts in Review","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2001},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/agencies/accounts-in-review"]},"site":{"site_description":null,"site_title":"Accounts in Review","url_alias":"/agencies/accounts-in-review"},"node_type":"section"}},"_website_section_id":"adage./agencies/accounts-in-review"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/brand-marketing/food-beverage","_website":"adage","type":"section","version":"0.6.0","name":"Food & Beverage","description":null,"path":"/brand-marketing/food-beverage","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/food-beverage","_website":"adage","name":"Food & Beverage","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/brand-marketing/food-beverage"]},"site":{"site_description":null,"site_title":"Food & Beverage","url_alias":"/brand-marketing/food-beverage"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing/food-beverage"},{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies/accounts-in-review","_website":"adage","type":"section","version":"0.6.0","name":"Accounts in Review","description":null,"path":"/agencies/accounts-in-review","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/accounts-in-review","_website":"adage","name":"Accounts in Review","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2001},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/agencies/accounts-in-review"]},"site":{"site_description":null,"site_title":"Accounts in Review","url_alias":"/agencies/accounts-in-review"},"node_type":"section"}},"_website_section_id":"adage./agencies/accounts-in-review"},"website_url":"/agencies/accounts-in-review/aa-mars-publicis-ipg-wpp/"}},"canonical_url":"/agencies/accounts-in-review/aa-mars-publicis-ipg-wpp/"},{"_id":"5WYR5RJOFZFHLEX6QMQHRBVKXU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"brian-bonilla","type":"author","version":"0.5.8","name":"Brian Bonilla","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","version":"0.5.8","type":"image","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}},"description":null,"slug":"/author/brian-bonilla","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC"},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"brian-bonilla","bio":null,"additional_properties":{"field_pub_date":"2021-03-25T08:32:52-04:00","name":"20210324_Brian-Bonilla_3x2.jpg","field_photo_credit":"Courtesy Brian Bonilla","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Brian","slug":"/author/brian-bonilla","name":"Brian Bonilla","type":"author","twitter":"https://twitter.com/BrianBonillaNYC","linkedin":"https://www.linkedin.com/in/brian-bonilla-40631783/","division":"","longBio":"
Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He previously covered the private equity industry as a reporter for PEI Media.\r\n","email":"[email protected]","byline":"Brian Bonilla","source":{"system":"Drupal","source_type":"author","source_id":"e298963f-a47d-4e0a-8e12-4f0619b5d2df"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","lastName":"Bonilla","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T11:58:32.041Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}}}}},{"_id":"ewan-larkin","type":"author","version":"0.5.8","name":"Ewan Larkin","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","version":"0.5.8","type":"image","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}},"description":null,"slug":"/author/ewan-larkin","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ewan-larkin","bio":null,"additional_properties":{"field_pub_date":"2024-04-18T15:19:52-04:00","name":"20240418_Ewan_Larkin_1X1.jpg","field_photo_credit":"Ewan Larkin","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Headshot of Ewan Larkin"},"firstName":"Ewan","slug":"/author/ewan-larkin","name":"Ewan Larkin","type":"author","division":"","longBio":"
Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.\r\n","email":"[email protected]","byline":"Ewan Larkin","source":{"system":"Drupal","source_type":"author","source_id":"600fc96c-31e9-4117-8f32-2985d1a4950a"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","lastName":"Larkin","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-07T13:16:05.734Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}}}}},{"_id":"lindsay-rittenhouse","type":"author","version":"0.5.8","name":"Lindsay Rittenhouse","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/3105fec8-107b-4626-bcd5-a14437fa302d.png","version":"0.5.8","type":"image","auth":{"1":"8a940df1986b0eeac474fae8f03de9961c41aed7e6ff827165bbc292e9cbe5d8"}},"description":null,"slug":"/author/lindsay-rittenhouse","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"lindsay-rittenhouse","bio":null,"additional_properties":{"field_pub_date":"2022-11-28T14:25:57-05:00","name":"20190418_Lindsay_Rittenhouse_200x200.png","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Lindsay","slug":"/author/lindsay-rittenhouse","name":"Lindsay Rittenhouse","type":"author","division":"","longBio":"
Lindsay Rittenhouse is a senior reporter for Ad Age, covering broad advertising industry trends.\r\n","email":"[email protected]","byline":"Lindsay Rittenhouse","source":{"system":"Drupal","source_type":"author","source_id":"3853809b-041b-41ab-b927-5cff6b793a19"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/3105fec8-107b-4626-bcd5-a14437fa302d.png","lastName":"Rittenhouse","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:14:33.836Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/3105fec8-107b-4626-bcd5-a14437fa302d.png","auth":{"1":"8a940df1986b0eeac474fae8f03de9961c41aed7e6ff827165bbc292e9cbe5d8"}}}}}]},"description":{"basic":"As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next."},"display_date":"2025-06-10T09:00:00Z","distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"headlines":{"basic":"What WPPâs next CEO will inherit and who could be in the running","meta_title":"Who might be in line to succeed WPP CEO Mark Read","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"MUHAOW2JCNEVRHAKYIEXPI53MI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg?auth=c168529e60bdc69c5b5d1f63b7579a5d0ca3aef62daf69fbf6ea4aa87a9dabd8","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"Untitled-1.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg?auth=c168529e60bdc69c5b5d1f63b7579a5d0ca3aef62daf69fbf6ea4aa87a9dabd8","published":true,"resizeUrl":"/resizer/v2/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg?auth=c168529e60bdc69c5b5d1f63b7579a5d0ca3aef62daf69fbf6ea4aa87a9dabd8","restricted":false,"thumbnailResizeUrl":"/resizer/v2/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg?auth=c168529e60bdc69c5b5d1f63b7579a5d0ca3aef62daf69fbf6ea4aa87a9dabd8&width=300","version":0,"template_id":1437},"address":{},"alt_text":"an illustrative photo of Mark Read in front of the outline of several bodies and the WPP logo","auth":{"1":"c168529e60bdc69c5b5d1f63b7579a5d0ca3aef62daf69fbf6ea4aa87a9dabd8"},"caption":"What Mark Read's successor will inherit and who could be in the running to be the next WPP CEO","created_date":"2025-06-09T22:48:25Z","credits":{"affiliation":[{"name":"Ad Age illustration/Bloomberg","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e1a1dbe4-39d6-4e83-b32c-a9607b39125f"},"height":540,"image_type":"photograph","last_updated_date":"2025-06-09T22:48:25Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250609-WPP-succession","source":{"name":"Ad Age","source_type":"staff","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/MUHAOW2JCNEVRHAKYIEXPI53MI.jpg","version":"0.10.9","width":960,"syndication":{},"creditIPTC":"Ad Age illustration/Bloomberg"}},"publish_date":"2025-06-10T09:00:00.000Z","revision":{"published":true,"revision_id":"YCKWKIHB4JA3HHTZ6BGVSQSNKM"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/agencies/media-agencies","_website":"adage","type":"section","version":"0.6.0","name":"Media Agencies","description":null,"path":"/agencies/media-agencies","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/media-agencies","_website":"adage","name":"Media Agencies","inactive":false,"ancestors":{"default":[],"bottomSidebarNavigation":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","bottomSidebarNavigation":null,"primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/agencies/media-agencies"]},"site":{"site_description":null,"site_title":"Media Agencies","url_alias":"/agencies/media-agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies/media-agencies"},{"_id":"/executive-moves","_website":"adage","type":"section","version":"0.6.0","name":"Executive Moves","description":null,"path":"/executive-moves","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/executive-moves","_website":"adage","name":"Executive Moves","inactive":false,"ancestors":{"default":[],"Possible-Conference":[]},"parent":{"default":"/","Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Executive Moves"},"node_type":"section"}},"_website_section_id":"adage./executive-moves"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-wpp-mark-read-ceo-successor-ideas/"}},"canonical_url":"/agencies/aa-wpp-mark-read-ceo-successor-ideas/"},{"_id":"A5GQ347NS5GGZDK3AHOHP462LY","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"jon-springer","type":"author","version":"0.5.8","name":"Jon Springer","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d16d4055-8377-44f6-9c4e-997e23656ff2.png","version":"0.5.8","type":"image","auth":{"1":"b95c4cd50041061132c15da05a9f6eb95870498d138be4276ef2b39091eb2f27"}},"description":"Senior Reporter, Ad Age","slug":"/author/jon-springer","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"jon-springer","bio":"Senior Reporter, Ad Age","additional_properties":{"field_pub_date":"2021-10-25T15:20:07-04:00","name":"Jon Springer headshot","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":"Jon Springer headshot"},"firstName":"Jon","slug":"/author/jon-springer","name":"Jon Springer","type":"author","division":"","longBio":"
Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Maryland.\r\n","email":"[email protected]","byline":"Jon Springer","source":{"system":"Drupal","source_type":"author","source_id":"b67be555-747a-49cc-b1b6-b3fdc7137cf2"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d16d4055-8377-44f6-9c4e-997e23656ff2.png","lastName":"Springer","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:09:00.511Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d16d4055-8377-44f6-9c4e-997e23656ff2.png","auth":{"1":"b95c4cd50041061132c15da05a9f6eb95870498d138be4276ef2b39091eb2f27"}}}}}]},"description":{"basic":"Seeking mental wellness and customized solutions, young consumers are turning to lower-octane coffee."},"display_date":"2025-06-10T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"How coffee marketers are responding to growing desire for decaf and half-caff","meta_title":"Coffee brands respond to desire for decaf and half-caff","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"KS56VUGPP5A7FJBLWZVQF4KQSI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg?auth=0341b8d68cc2c67366148c8f003744b3c9d23c0611298014d1c878606c324863","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"aa-20250604-creators-coffee-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg?auth=0341b8d68cc2c67366148c8f003744b3c9d23c0611298014d1c878606c324863","published":true,"resizeUrl":"/resizer/v2/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg?auth=0341b8d68cc2c67366148c8f003744b3c9d23c0611298014d1c878606c324863","restricted":true,"thumbnailResizeUrl":"/resizer/v2/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg?auth=0341b8d68cc2c67366148c8f003744b3c9d23c0611298014d1c878606c324863&width=300","version":0,"template_id":1435},"address":{},"alt_text":"3 panels of social media posts of creators talking about coffee","auth":{"1":"0341b8d68cc2c67366148c8f003744b3c9d23c0611298014d1c878606c324863"},"caption":"New brands and formulations of no- and low-caffeine coffee products have social media chattering.","created_date":"2025-06-04T15:59:33Z","credits":{"affiliation":[{"name":"@abby.neff, @carloandsarah, @miranda_jewel","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":1772,"image_type":"photograph","last_updated_date":"2025-06-04T15:59:33Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250604-creators-coffee-16x9","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/KS56VUGPP5A7FJBLWZVQF4KQSI.jpg","version":"0.10.9","width":3151,"syndication":{},"creditIPTC":"@abby.neff, @carloandsarah, @miranda_jewel"}},"publish_date":"2025-06-10T09:00:00.000Z","revision":{"published":true,"revision_id":"RM4HKKRHKZGLVN67F577RACRAU"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing/food-beverage","_website":"adage","type":"section","version":"0.6.0","name":"Food & Beverage","description":null,"path":"/brand-marketing/food-beverage","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/food-beverage","_website":"adage","name":"Food & Beverage","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/brand-marketing/food-beverage"]},"site":{"site_description":null,"site_title":"Food & Beverage","url_alias":"/brand-marketing/food-beverage"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing/food-beverage"},"sections":[{"_id":"/brand-marketing/food-beverage","_website":"adage","type":"section","version":"0.6.0","name":"Food & Beverage","description":null,"path":"/brand-marketing/food-beverage","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/food-beverage","_website":"adage","name":"Food & Beverage","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/brand-marketing/food-beverage"]},"site":{"site_description":null,"site_title":"Food & Beverage","url_alias":"/brand-marketing/food-beverage"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing/food-beverage"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing/food-beverage","_website":"adage","type":"section","version":"0.6.0","name":"Food & Beverage","description":null,"path":"/brand-marketing/food-beverage","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/food-beverage","_website":"adage","name":"Food & Beverage","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/brand-marketing/food-beverage"]},"site":{"site_description":null,"site_title":"Food & Beverage","url_alias":"/brand-marketing/food-beverage"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing/food-beverage"},"website_url":"/brand-marketing/food-beverage/aa-coffee-decaf-half-caff/"}},"canonical_url":"/brand-marketing/food-beverage/aa-coffee-decaf-half-caff/"},{"_id":"RVQB424OJJGULLI4CGG5B6SRPU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"gillian-follett","type":"author","version":"0.5.8","name":"Gillian Follett","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","version":"0.5.8","type":"image","auth":{"1":"0be2d7a658e0338308c6042eb50cca0b4b99ea52a499a697de63830f2d9f2a43"}},"description":null,"slug":"/author/gillian-follett","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"gillian-follett","bio":null,"additional_properties":{"field_pub_date":"2022-03-08T06:31:15-05:00","name":"20230306_Gillian_Follett_1x1_NEW.jpg","field_photo_credit":"Gillian Follett","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Gillian Follett headshot"},"firstName":"Gillian","slug":"/author/gillian-follett","name":"Gillian Follett","type":"author","division":"","longBio":"
Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse Universityâs S.I. Newhouse School of Public Communications.\r\n","email":"[email protected]","byline":"Gillian Follett","source":{"system":"Drupal","source_type":"author","source_id":"521ef689-e563-46a5-995c-e603a180a278"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","lastName":"Follett","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:04:47.774Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","auth":{"1":"0be2d7a658e0338308c6042eb50cca0b4b99ea52a499a697de63830f2d9f2a43"}}}}}]},"description":{"basic":"Loewe tapping into trending creators, influencer Brandon Edelman's \"Bran Trip\" and TikTok callouts on brands' muted (or nonexistent) 2025 Pride Month marketing are some of this week's creator economy headlines."},"display_date":"2025-06-10T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Creator and influencer trends brand marketers need to know about right now","meta_title":"Creator and influencer trends: Starbucks, Loewe, Microsoft","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"VFDJODFG4ZCN7E6DVD2DM3BZIU","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg?auth=4d67a83bf03f2f9359119952643f2d948c8b6872f2f54f4c76db93154c2a3f70","galleries":[],"ingestionMethod":"manual","keywords":["pride month"],"mime_type":"image/jpeg","originalName":"aa-20250609-creator-influencer.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg?auth=4d67a83bf03f2f9359119952643f2d948c8b6872f2f54f4c76db93154c2a3f70","published":true,"resizeUrl":"/resizer/v2/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg?auth=4d67a83bf03f2f9359119952643f2d948c8b6872f2f54f4c76db93154c2a3f70","restricted":false,"thumbnailResizeUrl":"/resizer/v2/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg?auth=4d67a83bf03f2f9359119952643f2d948c8b6872f2f54f4c76db93154c2a3f70&width=300","version":0,"template_id":1435,"focal_point":{"max":[616,305],"min":[616,305]}},"address":{},"alt_text":"Man with Loewe bag in subway station, influencer Brandon Edelman and a consumer on tik tok","auth":{"1":"4d67a83bf03f2f9359119952643f2d948c8b6872f2f54f4c76db93154c2a3f70"},"caption":"Loewe tapping into trending creators, influencer Brandon Edelman's \"Bran Trip\" and consumers taking to TikTok to call out brands' muted (or nonexistent) Pride Month marketing this year are some of this week's creator economy headlines.","created_date":"2025-06-09T15:36:25Z","credits":{"affiliation":[{"name":"aa-20250609-creator-influencer","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":675,"image_type":"photograph","last_updated_date":"2025-06-09T15:36:25Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250609-creator-influencer","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VFDJODFG4ZCN7E6DVD2DM3BZIU.jpg","version":"0.10.9","width":1200,"syndication":{},"creditIPTC":"aa-20250609-creator-influencer","focal_point":{"x":616,"y":305}}},"publish_date":"2025-06-10T11:41:07.926Z","revision":{"published":true,"revision_id":"RE7ORQSSHRH3DMSUWBSJ5RS7GY"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/influencers-creators","_website":"adage","type":"section","version":"0.6.0","name":"Influencers & Creators","description":null,"path":"/influencers-creators","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/influencers-creators","_website":"adage","name":"Influencers & Creators","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/influencers-creators"]},"site":{"site_description":null,"site_title":"Influencers & Creators","url_alias":"/influencers-creators"},"node_type":"section","order":{"primarySidebarNavigation":1011,"default":1010,"Possible-Conference":1010},"actions":{"website":"adage"}}},"_website_section_id":"adage./influencers-creators"},"sections":[{"_id":"/influencers-creators","_website":"adage","type":"section","version":"0.6.0","name":"Influencers & Creators","description":null,"path":"/influencers-creators","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/influencers-creators","_website":"adage","name":"Influencers & Creators","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/influencers-creators"]},"site":{"site_description":null,"site_title":"Influencers & Creators","url_alias":"/influencers-creators"},"node_type":"section","order":{"primarySidebarNavigation":1011,"default":1010,"Possible-Conference":1010},"actions":{"website":"adage"}}},"_website_section_id":"adage./influencers-creators"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/creativity/campaigns-commercials","_website":"adage","type":"section","version":"0.6.0","name":"Campaigns & Commercials","description":null,"path":"/creativity/campaigns-commercials","parent_id":"/creativity","parent":{"default":"/creativity"},"additional_properties":{"original":{"_id":"/creativity/campaigns-commercials","_website":"adage","name":"Campaigns & Commercials","inactive":false,"ancestors":{"default":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"],"Possible-Conference":["/creativity","/"]},"parent":{"default":"/creativity","primarySidebarNavigation":"/creativity","Possible-Conference":"/creativity"},"_admin":{"alias_ids":["/creativity/campaigns-commercials"]},"site":{"site_description":null,"site_title":"Campaigns & Commercials","url_alias":"/creativity/campaigns-commercials"},"node_type":"section","order":{"primarySidebarNavigation":2001,"default":2005,"Possible-Conference":2005}}},"_website_section_id":"adage./creativity/campaigns-commercials"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/influencers-creators","_website":"adage","type":"section","version":"0.6.0","name":"Influencers & Creators","description":null,"path":"/influencers-creators","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/influencers-creators","_website":"adage","name":"Influencers & Creators","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/influencers-creators"]},"site":{"site_description":null,"site_title":"Influencers & Creators","url_alias":"/influencers-creators"},"node_type":"section","order":{"primarySidebarNavigation":1011,"default":1010,"Possible-Conference":1010},"actions":{"website":"adage"}}},"_website_section_id":"adage./influencers-creators"},"website_url":"/influencers-creators/aa-marketing-trends-starbucks-loewe-microsoft/"}},"canonical_url":"/influencers-creators/aa-marketing-trends-starbucks-loewe-microsoft/"},{"_id":"A6XEWGSYQRBDHLYYOK4LTHWMZM","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"adrianne-pasquarelli","type":"author","version":"0.5.8","name":"Adrianne Pasquarelli","org":"","image":{"url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","version":"0.5.8","type":"image","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}},"description":"Senior Reporter","slug":"/author/adrianne-pasquarelli","social_links":[{"site":"email","url":"[email protected]"},{"site":"facebook","url":""},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop"},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"adrianne-pasquarelli","bio":"Senior Reporter","additional_properties":{"field_pub_date":"2019-10-23T17:05:51-04:00","name":"Adrianne Pasquarelli","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Adrianne","slug":"/author/adrianne-pasquarelli","name":"Adrianne Pasquarelli","type":"author","twitter":"https://www.twitter.com/SheLikesToShop","linkedin":"","facebook":"","instagram":"","division":"","longBio":"
Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketerâs Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business, where she also focused on the retail industry. \r\n\r\n
\r\n","email":"[email protected]","whatsapp":"","byline":"Adrianne Pasquarelli","source":{"system":"Drupal","source_type":"author","source_id":"fbdd40c3-7263-4cfc-8a3d-8219a0afebca"},"role":null,"version":"0.10.7","image":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","lastName":"Pasquarelli","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T22:01:56.654Z","ansImage":{"type":"image","url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}}}}}]},"description":{"basic":"The home improvement chain is targeting younger consumers by investing in their interests."},"display_date":"2025-06-10T12:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Why Loweâs is launching its first affiliate creator network with MrBeast","meta_title":"Lowe's launching affiliate creator network with MrBeast","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"XVFVHZMCCFHFXKM7PNOX2Z53EI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"aa-20250509-mr-beast-lowes-getty-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","published":true,"resizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","restricted":true,"thumbnailResizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c&width=300","version":0,"template_id":1443},"address":{},"alt_text":"Background of Lowes store front. Mr Beast cutout with a blue stroke around it in front of Lowes","auth":{"1":"ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c"},"caption":"Lowe's is teaming up with MrBeast for Beast Games.","created_date":"2025-06-09T14:33:36Z","credits":{"affiliation":[{"name":"AD AGE COMPOSITE. IMAGES: GETTY IMAGES","type":"author"}]},"distributor":{"mode":"reference","reference_id":"b339e3ba-1c42-49be-8f2a-7bb805ed21db"},"height":3769,"image_type":"photograph","last_updated_date":"2025-06-09T14:33:36Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250509-mr-beast-lowes-getty-16x9","source":{"name":"Getty Images","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg","version":"0.10.9","width":6700,"syndication":{},"creditIPTC":"AD AGE COMPOSITE. IMAGES: GETTY IMAGES"},"listings":{"_id":"XVFVHZMCCFHFXKM7PNOX2Z53EI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"aa-20250509-mr-beast-lowes-getty-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","published":true,"resizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c","restricted":true,"thumbnailResizeUrl":"/resizer/v2/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg?auth=ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c&width=300","version":0,"template_id":1443},"address":{},"alt_text":"Background of Lowes store front. Mr Beast cutout with a blue stroke around it in front of Lowes","auth":{"1":"ea55e31d71ddd1193a35cd0cca94ac81fe99f8c2b9951575278227612869120c"},"caption":"Lowe's is teaming up with MrBeast for Beast Games.","created_date":"2025-06-09T14:33:36Z","credits":{"affiliation":[{"name":"AD AGE COMPOSITE. IMAGES: GETTY IMAGES","type":"author"}]},"distributor":{"mode":"reference","reference_id":"b339e3ba-1c42-49be-8f2a-7bb805ed21db"},"height":3769,"image_type":"photograph","last_updated_date":"2025-06-09T14:33:36Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250509-mr-beast-lowes-getty-16x9","source":{"name":"Getty Images","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/XVFVHZMCCFHFXKM7PNOX2Z53EI.jpg","version":"0.10.9","width":6700,"syndication":{},"creditIPTC":"AD AGE COMPOSITE. IMAGES: GETTY IMAGES"}},"publish_date":"2025-06-10T12:00:00.000Z","revision":{"published":true,"revision_id":"LHB7DIICZNEPTNM2DFAXVU73HA"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},"sections":[{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},"website_url":"/brand-marketing/retail/aa-lowes-creator-network-mrbeast/"}},"canonical_url":"/brand-marketing/retail/aa-lowes-creator-network-mrbeast/"},{"_id":"JJQMDL2REZCUHD5K26ONYV2S3Y","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"Free"},"credits":{"by":[{"_id":"greg.dolan","type":"author","version":"0.5.8","name":"Greg Dolan","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/563b82b0-bf1b-4f63-9575-64a5f8aa806d.jpg","version":"0.5.8","type":"image","auth":{"1":"284c7e9d063dd626e7c67152ce6f31ad4b2948b84c31988f978571649a308b9b"}},"description":"","url":"","slug":"/author/greg-dolan","social_links":[{"site":"email","url":""}],"socialLinks":[{"site":"email","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"greg.dolan","firstName":"Greg","lastName":"Dolan","byline":"Greg Dolan","role":"Co-founder, Keen Decision Systems","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/563b82b0-bf1b-4f63-9575-64a5f8aa806d.jpg","email":"","affiliations":"","author_type":"Freelancer","education":[],"awards":[],"books":[],"podcasts":[],"bio_page":"","bio":"","longBio":"Before Keen Decision Systems, Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbellâs. As a P&L owner, he was responsible for the impact of large marketing budgets but had little insight on performance from traditional marketing mix solutions.\n\nHe craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value, and help inform ongoing decisions as new information became available.\n\nSo he co-founded Keen to create it. By making smarter use of data, Keen helps brand leaders guide decisions about when and where to invest to maximize marketingâs impact on revenue, profitability, and long-term value creation.","slug":"/author/greg-dolan","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-06-05T21:20:03.991Z"}}}]},"description":{"basic":"CMOs have a lot to gain by implementing new technologies and thinking like CFOs."},"display_date":"2025-06-10T13:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Talk money to me: How CMOs can embrace AI to win over their CFOs","meta_title":"","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""},"sponsor_name":{"display":true,"text":"Keen Decision Systems"}},"language":"","owner":{"sponsored":true},"promo_items":{"basic":{"_id":"5BSDLS5T2FCTFK7JZRVUDPKXMM","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg?auth=1244e6006a95f2877db967279b6d10719f0bff9594d697653b7f44448127de45","galleries":[],"ingestionMethod":"manual","keywords":["chatgpt","ai","artificial intelligence","smart ai chatbot"],"mime_type":"image/jpeg","originalName":"AA-20250610-PP-Keen-AdobeStock-565643935-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg?auth=1244e6006a95f2877db967279b6d10719f0bff9594d697653b7f44448127de45","published":true,"resizeUrl":"/resizer/v2/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg?auth=1244e6006a95f2877db967279b6d10719f0bff9594d697653b7f44448127de45","restricted":false,"thumbnailResizeUrl":"/resizer/v2/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg?auth=1244e6006a95f2877db967279b6d10719f0bff9594d697653b7f44448127de45&width=300","version":2,"template_id":1436},"address":{},"alt_text":"A stock photo showing a close-up of a man on his laptop while a vertical hologram of his ChatGPT Chat hovers on top of his keyboard.","auth":{"1":"1244e6006a95f2877db967279b6d10719f0bff9594d697653b7f44448127de45"},"caption":"Caption TK","created_date":"2025-05-30T19:30:31Z","credits":{"affiliation":[{"name":"NONGASIMO","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"focal_point":{"x":2252,"y":1379},"geo":{},"height":3350,"image_type":"photograph","last_updated_date":"2025-05-30T19:32:11Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"AA-20250610-PP-Keen-AdobeStock-565643935-16x9","source":{"name":"Ad Age","source_type":"other","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/5BSDLS5T2FCTFK7JZRVUDPKXMM.jpg","version":"0.10.9","width":6000,"syndication":{},"creditIPTC":"NONGASIMO"},"org_icon":{"_id":"VWYGY4J3YNGAZP3UJFVBXE2TLE","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/VWYGY4J3YNGAZP3UJFVBXE2TLE.png?auth=ec6e7b8c62d469966c57fd7bc5b46e6e5df9fce9665e91261149a1ed62a3e6f3","galleries":[],"ingestionMethod":"manual","mime_type":"image/png","originalName":"aa-keen-strategy-llc-logo.png","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VWYGY4J3YNGAZP3UJFVBXE2TLE.png","owner":"[email protected]","proxyUrl":"/resizer/v2/VWYGY4J3YNGAZP3UJFVBXE2TLE.png?auth=ec6e7b8c62d469966c57fd7bc5b46e6e5df9fce9665e91261149a1ed62a3e6f3","published":true,"resizeUrl":"/resizer/v2/VWYGY4J3YNGAZP3UJFVBXE2TLE.png?auth=ec6e7b8c62d469966c57fd7bc5b46e6e5df9fce9665e91261149a1ed62a3e6f3","restricted":false,"thumbnailResizeUrl":"/resizer/v2/VWYGY4J3YNGAZP3UJFVBXE2TLE.png?auth=ec6e7b8c62d469966c57fd7bc5b46e6e5df9fce9665e91261149a1ed62a3e6f3&width=300","version":0,"template_id":1435},"address":{},"alt_text":"Keen Strategy LLC","auth":{"1":"ec6e7b8c62d469966c57fd7bc5b46e6e5df9fce9665e91261149a1ed62a3e6f3"},"caption":"​","created_date":"2025-06-05T21:31:16Z","credits":{"affiliation":[{"name":"Keen Strategy LLC","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":500,"image_type":"photograph","last_updated_date":"2025-06-05T21:31:16Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-keen-strategy-llc-logo","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VWYGY4J3YNGAZP3UJFVBXE2TLE.png","version":"0.10.9","width":500,"syndication":{},"creditIPTC":"Keen Strategy LLC"}},"publish_date":"2025-06-10T13:00:00.000Z","revision":{"published":true,"revision_id":"6MPGPPMIWRGWNHUJUF63I6SFJU"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/studio-30","_website":"adage","type":"section","version":"0.6.0","name":"Studio 30","description":null,"path":"/studio-30","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/studio-30","_website":"adage","name":"Studio 30","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":[],"bottomSidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":null,"bottomSidebarNavigation":"/","Possible-Conference":"/"},"order":{"default":1018,"bottomSidebarNavigation":1001,"Possible-Conference":1018},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/studio-30"]},"site":{"site_description":null,"site_title":"Studio 30","url_alias":"/studio-30"},"node_type":"section"}},"_website_section_id":"adage./studio-30"},"sections":[{"_id":"/studio-30","_website":"adage","type":"section","version":"0.6.0","name":"Studio 30","description":null,"path":"/studio-30","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/studio-30","_website":"adage","name":"Studio 30","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":[],"bottomSidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":null,"bottomSidebarNavigation":"/","Possible-Conference":"/"},"order":{"default":1018,"bottomSidebarNavigation":1001,"Possible-Conference":1018},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/studio-30"]},"site":{"site_description":null,"site_title":"Studio 30","url_alias":"/studio-30"},"node_type":"section"}},"_website_section_id":"adage./studio-30"},{"_id":"/studio-30/sponsors","_website":"adage","type":"section","version":"0.6.0","name":"Sponsors","description":null,"path":"/studio-30/sponsors","parent_id":"/studio-30","parent":{"default":"/studio-30"},"additional_properties":{"original":{"_id":"/studio-30/sponsors","_website":"adage","name":"Sponsors","inactive":false,"ancestors":{"default":["/studio-30"],"Possible-Conference":["/studio-30"]},"parent":{"default":"/studio-30","Possible-Conference":"/studio-30"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Sponsors"},"node_type":"section"}},"_website_section_id":"adage./studio-30/sponsors"},{"_id":"/studio-30/sponsors/keen-decisions","_website":"adage","type":"section","version":"0.6.0","name":"Keen Decisions","description":"Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industryâs first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what youâve spent, pivot based on shifts in the market or market conditions and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week.","path":"/studio-30/sponsors/keen-decisions","parent_id":"/studio-30/sponsors","parent":{"default":"/studio-30/sponsors"},"additional_properties":{"original":{"_id":"/studio-30/sponsors/keen-decisions","_website":"adage","name":"Keen Decisions","inactive":false,"ancestors":{"default":["/studio-30","/studio-30/sponsors"]},"parent":{"default":"/studio-30/sponsors"},"Access Control":{"access_control":"none"},"site":{"site_description":"Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industryâs first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what youâve spent, pivot based on shifts in the market or market conditions and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week.","site_title":"Keen Decisions"},"node_type":"section"}},"_website_section_id":"adage./studio-30/sponsors/keen-decisions"},{"_id":"/studio-30/publishing-partners","_website":"adage","type":"section","version":"0.6.0","name":"Publishing Partners","description":null,"path":"/studio-30/publishing-partners","parent_id":"/studio-30","parent":{"default":"/studio-30"},"additional_properties":{"original":{"_id":"/studio-30/publishing-partners","_website":"adage","name":"Publishing Partners","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":[],"bottomSidebarNavigation":["/studio-30","/"],"Possible-Conference":[]},"parent":{"default":"/studio-30","primarySidebarNavigation":null,"bottomSidebarNavigation":"/studio-30","Possible-Conference":"/studio-30"},"order":{"bottomSidebarNavigation":2001},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/studio-30/publishing-partners"]},"site":{"site_description":null,"site_title":"Publishing Partners","url_alias":"/studio-30/publishing-partners"},"node_type":"section"}},"_website_section_id":"adage./studio-30/publishing-partners"}],"tags":[{"description":"Marketing","slug":"marketing","text":"Marketing"},{"description":"Marketing News and Strategy","slug":"marketing-news-and-strategy","text":"Marketing News and Strategy"},{"description":"CMO","slug":"cmo","text":"CMO"},{"description":"CFO","slug":"cfo","text":"CFO"},{"description":"AI","slug":"ai","text":"AI"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/studio-30","_website":"adage","type":"section","version":"0.6.0","name":"Studio 30","description":null,"path":"/studio-30","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/studio-30","_website":"adage","name":"Studio 30","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":[],"bottomSidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":null,"bottomSidebarNavigation":"/","Possible-Conference":"/"},"order":{"default":1018,"bottomSidebarNavigation":1001,"Possible-Conference":1018},"Access Control":{"access_control":"none"},"_admin":{"alias_ids":["/studio-30"]},"site":{"site_description":null,"site_title":"Studio 30","url_alias":"/studio-30"},"node_type":"section"}},"_website_section_id":"adage./studio-30"},"website_url":"/studio-30/aa-how-cmos-can-embrace-ai-to-win-over-their-cfos/"}},"canonical_url":"/studio-30/aa-how-cmos-can-embrace-ai-to-win-over-their-cfos/"},{"_id":"S46D7SJFWFGXNNLATOUSZNFDPU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"asa-hiken","type":"author","version":"0.5.8","name":"Asa Hiken","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","version":"0.5.8","type":"image","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}},"description":null,"slug":"/author/asa-hiken","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/asabhiken"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/asabhiken","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"asa-hiken","bio":null,"additional_properties":{"field_pub_date":"2021-12-07T10:39:25-05:00","name":"20230127_Asa-Hiken_1X1.jpg","field_photo_credit":"Asa Hiken","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":"Headshot of Asa Hiken"},"firstName":"Asa","slug":"/author/asa-hiken","name":"Asa Hiken","type":"author","twitter":"https://twitter.com/asabhiken","division":"","longBio":"Asa Hiken is a technology reporter for Ad Age covering AI, virtual platforms and other emerging spaces.\n","email":"[email protected]","byline":"Asa Hiken","source":{"system":"Drupal","source_type":"author","source_id":"9cc62401-4091-42f3-b013-d1aa950a67f5"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","lastName":"Hiken","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-04T14:37:45.522Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}}}}}]},"description":{"basic":"The initiative, which includes the 4As, is meant to quell marketersâ confusion over which AI tools are the best for creatives. "},"display_date":"2025-06-10T13:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Ad groups want to test ChatGPT, Gemini and other AI tools on their creativity ","meta_title":"Ad trade groups launch AI benchmark for creativity","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"QF7OVZCHCJHGDCBM4L6P64V74Y","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","galleries":[],"ingestionMethod":"manual","iptc_source":"379623716","keywords":["blank screen","business","businesspeople","businesswoman","busy","check","classy","collaborate","colleague","company","computer","concentrate","cooperate","copy space","corporate","coworker","device","empty screen","entrepreneur","female","focus","from above","gadget","gather","group","high angle","indoors","interact","lady","laptop","meeting","netbook","office","organization","professional","project","punctual","serious","smart","stand","success","suit","table","teamwork","time management","together","watch","woman","work","wristwatch"],"mime_type":"image/jpeg","originalName":"aa_20250609_Ad trade groups_Springboards.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","published":true,"resizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","restricted":false,"takenOn":"2018-10-15T15:00:20Z","thumbnailResizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa&width=300","version":0,"template_id":1436},"address":{},"alt_text":"Creativity Benchmark","auth":{"1":"92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa"},"caption":"The initiative, which includes the 4As, is meant to quell marketersâ confusion over which AI tools are the best for creatives.","created_date":"2025-06-09T18:10:41Z","credits":{"affiliation":[{"name":"Springboards","type":"author"}]},"distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-09T18:10:41Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa_20250609_Ad trade groups_Springboards.jpg","source":{"name":"Ad Age","source_type":"other","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Serious female entrepreneur checking wristwatch during meeting in office","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"Springboards"}},"publish_date":"2025-06-10T13:00:00.000Z","revision":{"published":true,"revision_id":"GOGJGNOVZNAHFB4GXVWPFSNY2M"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"sections":[{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},{"_id":"/agencies/creative-agencies","_website":"adage","type":"section","version":"0.6.0","name":"Creative Agencies","description":null,"path":"/agencies/creative-agencies","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/creative-agencies","_website":"adage","name":"Creative Agencies","inactive":false,"ancestors":{"default":[],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2003},"_admin":{"alias_ids":["/agencies/creative-agencies"]},"site":{"site_description":null,"site_title":"Creative Agencies","url_alias":"/agencies/creative-agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies/creative-agencies"},{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"website_url":"/technology/ai/aa-ad-trade-groups-benchmark-for-creativity/"}},"canonical_url":"/technology/ai/aa-ad-trade-groups-benchmark-for-creativity/"},{"_id":"DDTS5MJ2EJCY3KXW73YXRUF66E","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"jack-neff","type":"author","version":"0.5.8","name":"Jack Neff","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","version":"0.5.8","type":"image","auth":{"1":"542781ac8d13d95ba44de949c21176f1381b128e662889fa9a061c7dccac8f94"}},"description":"Personal Products/Research","slug":"/author/jack-neff","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://www.twitter.com/jackneff"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/jackneff","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"jack-neff","bio":"Personal Products/Research","additional_properties":{"field_pub_date":"","name":"Who_Is_This_2.jpg","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Jack","slug":"/author/jack-neff","name":"Jack Neff","type":"author","twitter":"https://www.twitter.com/jackneff","division":"","longBio":"
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.\r\n","email":"[email protected]","whatsapp":"513-732-9001","byline":"Jack Neff","source":{"system":"Drupal","source_type":"author","source_id":"7987dc6d-ecd5-4815-a8da-a6bd9eaa2e29"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","lastName":"Neff","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:08:34.201Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","auth":{"1":"542781ac8d13d95ba44de949c21176f1381b128e662889fa9a061c7dccac8f94"}}}}},{"_id":"ewan-larkin","type":"author","version":"0.5.8","name":"Ewan Larkin","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","version":"0.5.8","type":"image","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}},"description":null,"slug":"/author/ewan-larkin","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ewan-larkin","bio":null,"additional_properties":{"field_pub_date":"2024-04-18T15:19:52-04:00","name":"20240418_Ewan_Larkin_1X1.jpg","field_photo_credit":"Ewan Larkin","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Headshot of Ewan Larkin"},"firstName":"Ewan","slug":"/author/ewan-larkin","name":"Ewan Larkin","type":"author","division":"","longBio":"
Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.\r\n","email":"[email protected]","byline":"Ewan Larkin","source":{"system":"Drupal","source_type":"author","source_id":"600fc96c-31e9-4117-8f32-2985d1a4950a"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","lastName":"Larkin","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-07T13:16:05.734Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}}}}},{"_id":"brian-bonilla","type":"author","version":"0.5.8","name":"Brian Bonilla","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","version":"0.5.8","type":"image","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}},"description":null,"slug":"/author/brian-bonilla","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC"},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"brian-bonilla","bio":null,"additional_properties":{"field_pub_date":"2021-03-25T08:32:52-04:00","name":"20210324_Brian-Bonilla_3x2.jpg","field_photo_credit":"Courtesy Brian Bonilla","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Brian","slug":"/author/brian-bonilla","name":"Brian Bonilla","type":"author","twitter":"https://twitter.com/BrianBonillaNYC","linkedin":"https://www.linkedin.com/in/brian-bonilla-40631783/","division":"","longBio":"
Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He previously covered the private equity industry as a reporter for PEI Media.\r\n","email":"[email protected]","byline":"Brian Bonilla","source":{"system":"Drupal","source_type":"author","source_id":"e298963f-a47d-4e0a-8e12-4f0619b5d2df"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","lastName":"Bonilla","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T11:58:32.041Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}}}}}]},"description":{"basic":"WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals."},"display_date":"2025-06-09T16:35:37.807Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"WPP launches rare public attack on Publicis over ad quality, escalating feud","meta_title":"WPP attacks Publicis-owned Epsilon SSP in rare public spat","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"F2C2QL7OGRHX7KVZ6AXY3CTL7A","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","galleries":[],"ingestionMethod":"manual","keywords":[],"mime_type":"image/jpeg","originalName":"aa-20250603-publicis-groupe-wpp-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","published":true,"resizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","restricted":true,"thumbnailResizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347&width=300","version":1,"template_id":1435},"address":{},"alt_text":"Publicis Groupe and WPP Media logos","auth":{"1":"074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347"},"caption":"A WPP report attacks Publicis-owned Epsilon SSP in a rare public spat","created_date":"2025-06-03T20:48:12Z","credits":{"affiliation":[{"name":"Publicis Groupe, WPP","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"geo":{},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-05T15:56:50Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250603-publicis-groupe-wpp-16x9","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"Publicis Groupe, WPP"}},"publish_date":"2025-06-10T18:01:47.859Z","revision":{"published":true,"revision_id":"LBSWS6ORUBGS5D3BFX5WIXS55Y"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/agencies/media-agencies","_website":"adage","type":"section","version":"0.6.0","name":"Media Agencies","description":null,"path":"/agencies/media-agencies","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/media-agencies","_website":"adage","name":"Media Agencies","inactive":false,"ancestors":{"default":[],"bottomSidebarNavigation":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","bottomSidebarNavigation":null,"primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/agencies/media-agencies"]},"site":{"site_description":null,"site_title":"Media Agencies","url_alias":"/agencies/media-agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies/media-agencies"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/technology/ad-tech","_website":"adage","type":"section","version":"0.6.0","name":"Ad Tech","description":null,"path":"/technology/ad-tech","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ad-tech","_website":"adage","name":"Ad Tech","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/technology/ad-tech"]},"site":{"site_description":null,"site_title":"Ad Tech","url_alias":"/technology/ad-tech"},"node_type":"section"}},"_website_section_id":"adage./technology/ad-tech"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-wpp-publicis-epsilon-ssp-spat/"}},"canonical_url":"/agencies/aa-wpp-publicis-epsilon-ssp-spat/"},{"_id":"IL4LEOJTBFGLJFGPYKOSEQYIDU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"brandon-doerrer","type":"author","version":"0.5.8","name":"Brandon Doerrer","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/0380ae95-7bca-4c9a-8c2a-7e80ea3126d9.png","version":"0.5.8","type":"image","auth":{"1":"7b2cf7bee8075aeef135545cba069e226a5f7873e6086943f0c2c63fce640ded"}},"description":null,"slug":"/author/brandon-doerrer","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"brandon-doerrer","bio":null,"additional_properties":{"field_pub_date":"2024-09-03T14:46:48-04:00","name":"aa_20240904_BrandonDoerrer_1x1.jpg","field_photo_credit":"Brandon Doerrer","field_photo_caption":{"value":"
Brandon Doerrer is Ad Age's brand marketing reporter. He covers financial services, telecommunications and marketing trends CMOs need to know. He previously covered creators, social media, gaming and technology at Campaign US and PRWeek and graduated from Columbia University's Graduate School of Journalism.\r\n","format":"full_text","processed":"
Brandon Doerrer is Ad Age's brand marketing reporter. He covers financial services, telecommunications and marketing trends CMOs need to know. He previously covered creators, social media, gaming and technology at Campaign US and PRWeek and graduated from Columbia University's Graduate School of Journalism.\n"},"field_restricted":true,"field_client":null,"alt_text":"Brandon Doerrer, wearing a black polo short and round rimmed glasses and sporting a brown mustache and goatee, poses in front of a tan wall."},"firstName":"Brandon","slug":"/author/brandon-doerrer","name":"Brandon Doerrer","type":"author","division":"","longBio":"
Brandon Doerrer is a brand marketing reporter for Ad Age. He covers financial services, telecommunications and marketing trends CMOs need to know. He previously covered creators, social media, gaming and technology at Campaign US and PRWeek and graduated from Columbia University's Graduate School of Journalism.\r\n","email":"[email protected]","byline":"Brandon Doerrer","source":{"system":"Drupal","source_type":"author","source_id":"83c5f294-ea57-49de-8828-f673509ca8d2"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/0380ae95-7bca-4c9a-8c2a-7e80ea3126d9.png","lastName":"Doerrer","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T11:59:21.411Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/0380ae95-7bca-4c9a-8c2a-7e80ea3126d9.png","auth":{"1":"7b2cf7bee8075aeef135545cba069e226a5f7873e6086943f0c2c63fce640ded"}}}}},{"_id":"asa-hiken","type":"author","version":"0.5.8","name":"Asa Hiken","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","version":"0.5.8","type":"image","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}},"description":null,"slug":"/author/asa-hiken","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/asabhiken"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/asabhiken","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"asa-hiken","bio":null,"additional_properties":{"field_pub_date":"2021-12-07T10:39:25-05:00","name":"20230127_Asa-Hiken_1X1.jpg","field_photo_credit":"Asa Hiken","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":"Headshot of Asa Hiken"},"firstName":"Asa","slug":"/author/asa-hiken","name":"Asa Hiken","type":"author","twitter":"https://twitter.com/asabhiken","division":"","longBio":"Asa Hiken is a technology reporter for Ad Age covering AI, virtual platforms and other emerging spaces.\n","email":"[email protected]","byline":"Asa Hiken","source":{"system":"Drupal","source_type":"author","source_id":"9cc62401-4091-42f3-b013-d1aa950a67f5"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","lastName":"Hiken","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-04T14:37:45.522Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}}}}}]},"description":{"basic":"PR teams are adapting earned and owned content marketing for answer engine optimization."},"display_date":"2025-06-09T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"AI search is upending the PR industryâhow brands and agencies need to adapt","meta_title":"How PR teams are navigating the shift from SEO to AEO","mobile":"","native":"","print":"How PR teams are adapting to AI search","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"BOS6TYEFJVEPFCHYO4KC2NH3ZY","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg?auth=6ec394f15f930d152660a1a232b67ac2a17e47f8493cb750da5131bc2e607cba","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"aa-20250530-AEO.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg?auth=6ec394f15f930d152660a1a232b67ac2a17e47f8493cb750da5131bc2e607cba","published":true,"resizeUrl":"/resizer/v2/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg?auth=6ec394f15f930d152660a1a232b67ac2a17e47f8493cb750da5131bc2e607cba","restricted":false,"thumbnailResizeUrl":"/resizer/v2/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg?auth=6ec394f15f930d152660a1a232b67ac2a17e47f8493cb750da5131bc2e607cba&width=300","version":0,"template_id":1436},"address":{},"alt_text":"PR firms are adapting to AI and AEO","auth":{"1":"6ec394f15f930d152660a1a232b67ac2a17e47f8493cb750da5131bc2e607cba"},"caption":"PR firms are adapting to AI and AEO.","created_date":"2025-05-30T14:52:55Z","credits":{"affiliation":[{"name":"Adobe Stock","type":"author"}]},"distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"height":1041,"image_type":"photograph","last_updated_date":"2025-05-30T14:52:55Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250530-AEO","source":{"name":"Ad Age","source_type":"other","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BOS6TYEFJVEPFCHYO4KC2NH3ZY.jpg","version":"0.10.9","width":1850,"syndication":{},"creditIPTC":"Adobe Stock"}},"publish_date":"2025-06-09T09:00:00.000Z","revision":{"published":true,"revision_id":"EOIDVDYXOFDU7FKX5WDOJ5NKHU"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"sections":[{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},{"_id":"/social-media","_website":"adage","type":"section","version":"0.6.0","name":"Social Media","description":null,"path":"/social-media","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/social-media","_website":"adage","name":"Social Media","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/social-media"]},"site":{"site_description":null,"site_title":"Social Media","url_alias":"/social-media"},"node_type":"section","order":{"primarySidebarNavigation":1012,"default":1013,"Possible-Conference":1013}}},"_website_section_id":"adage./social-media"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"website_url":"/technology/aa-pr-teams-ai-search/"}},"canonical_url":"/technology/aa-pr-teams-ai-search/"},{"_id":"RZFFZF5W2VA6JD6LIPFCVOJAMA","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"ewan-larkin","type":"author","version":"0.5.8","name":"Ewan Larkin","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","version":"0.5.8","type":"image","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}},"description":null,"slug":"/author/ewan-larkin","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ewan-larkin","bio":null,"additional_properties":{"field_pub_date":"2024-04-18T15:19:52-04:00","name":"20240418_Ewan_Larkin_1X1.jpg","field_photo_credit":"Ewan Larkin","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Headshot of Ewan Larkin"},"firstName":"Ewan","slug":"/author/ewan-larkin","name":"Ewan Larkin","type":"author","division":"","longBio":"
Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.\r\n","email":"[email protected]","byline":"Ewan Larkin","source":{"system":"Drupal","source_type":"author","source_id":"600fc96c-31e9-4117-8f32-2985d1a4950a"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","lastName":"Larkin","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-07T13:16:05.734Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}}}}}]},"description":{"basic":"The Omnicom Group agency has hired FCB Chicago's Pedro Pérez, in addition to executives from Yahoo and Leo."},"display_date":"2025-06-09T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"TBWA\\Chiat\\Day plots its next chapter with slew of executive hires","meta_title":"TBWA\\Chiat\\Day's new executive team includes Pedro Pérez","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"UQGSETWBJFG3LJWTBGT7Y7WX5Y","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg?auth=6d290a96f36b119de4f0c026253b91ecc5da685ccf146d8ee504e22bcb6d8746","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"tbwachiatleadership.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg?auth=6d290a96f36b119de4f0c026253b91ecc5da685ccf146d8ee504e22bcb6d8746","published":true,"resizeUrl":"/resizer/v2/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg?auth=6d290a96f36b119de4f0c026253b91ecc5da685ccf146d8ee504e22bcb6d8746","restricted":false,"thumbnailResizeUrl":"/resizer/v2/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg?auth=6d290a96f36b119de4f0c026253b91ecc5da685ccf146d8ee504e22bcb6d8746&width=300","version":0,"template_id":1435},"address":{},"alt_text":"An image of Chiat's new leadership team.","auth":{"1":"6d290a96f36b119de4f0c026253b91ecc5da685ccf146d8ee504e22bcb6d8746"},"caption":"Now with a full leadership bench, Chiat is bullish about the rest of the year.","created_date":"2025-06-06T19:36:08Z","credits":{"affiliation":[{"name":"TBWA\\Chiat\\Day","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-06T19:36:08Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-chiat-leadership-team","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/UQGSETWBJFG3LJWTBGT7Y7WX5Y.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"TBWA\\Chiat\\Day"}},"publish_date":"2025-06-09T13:37:00.886Z","revision":{"published":true,"revision_id":"HY3SKWW3OBBA5J4J3CXCSUA7TY"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/executive-moves","_website":"adage","type":"section","version":"0.6.0","name":"Executive Moves","description":null,"path":"/executive-moves","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/executive-moves","_website":"adage","name":"Executive Moves","inactive":false,"ancestors":{"default":[],"Possible-Conference":[]},"parent":{"default":"/","Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Executive Moves"},"node_type":"section"}},"_website_section_id":"adage./executive-moves"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-tbwa-chiat-day-new-executive-team-pedro-perez/"}},"canonical_url":"/agencies/aa-tbwa-chiat-day-new-executive-team-pedro-perez/"},{"_id":"CJR34HCPAFCQ3BF3R22BY7MBPQ","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"mt-fletcher","type":"author","version":"0.5.8","name":"M.T. Fletcher","org":"","image":{"url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/anonymous_headshot_1x1.jpg","version":"0.5.8","type":"image","auth":{"1":"ecf6ae1a1713073b19cad26d650035f080bec422529eb54e2d044058ad604deb"}},"description":null,"slug":"/author/mt-fletcher","social_links":[{"site":"email","url":"[email protected]"},{"site":"facebook","url":""},{"site":"twitter","url":""},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"mt-fletcher","bio":null,"additional_properties":{"field_pub_date":"2020-11-20T14:07:38-05:00","name":"anonymous_headshot_1x1.jpg","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"M.T.","slug":"/author/mt-fletcher","name":"M.T. Fletcher","type":"author","twitter":"","linkedin":"","facebook":"","instagram":"","division":"","longBio":"
M.T. Fletcher has worked for agencies, clients, consultancies and holding companies. Restless by nature, M.T. can be found wandering the hallways of corporate America and commiserating
\r\nwith ex-colleagues on Madison Avenue.\r\n","email":"[email protected]","whatsapp":"","byline":"M.T. Fletcher","source":{"system":"Drupal","source_type":"author","source_id":"625b55c5-6b95-4317-9a06-02afb4081bed"},"role":null,"version":"0.10.7","image":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/anonymous_headshot_1x1.jpg","lastName":"Fletcher","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T22:08:16.347Z","ansImage":{"type":"image","url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/anonymous_headshot_1x1.jpg","auth":{"1":"ecf6ae1a1713073b19cad26d650035f080bec422529eb54e2d044058ad604deb"}}}}}]},"description":{"basic":"M.T. Fletcher on the one reason we should still care about marketingâs biggest gathering of yearâplus a few key things to bear in mind about Cannes."},"display_date":"2025-06-09T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Why Cannes is actually still relevant in 2025","meta_title":"M.T. Fletcher on the one reason to still care about Cannes","mobile":"","native":"","print":"Why Cannes is actually still relevant in 2025","table":"","tablet":"","web":""},"label":{"eyebrow_label":{"display":true,"text":"Fletcher on Marketing"}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"L7LVHSNJSVEEHASORE4GM6E27A","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/L7LVHSNJSVEEHASORE4GM6E27A.jpg?auth=3028e9e3e0bc8c63a7ea950a4b7f29cf217139184424694c3ba4278f940c89bf","galleries":[],"ingestionMethod":"manual","keywords":[],"mime_type":"image/jpeg","originalName":"aa-20250604-Cannes-lions-beach-Getty-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/L7LVHSNJSVEEHASORE4GM6E27A.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/L7LVHSNJSVEEHASORE4GM6E27A.jpg?auth=3028e9e3e0bc8c63a7ea950a4b7f29cf217139184424694c3ba4278f940c89bf","published":true,"resizeUrl":"/resizer/v2/L7LVHSNJSVEEHASORE4GM6E27A.jpg?auth=3028e9e3e0bc8c63a7ea950a4b7f29cf217139184424694c3ba4278f940c89bf","restricted":true,"thumbnailResizeUrl":"/resizer/v2/L7LVHSNJSVEEHASORE4GM6E27A.jpg?auth=3028e9e3e0bc8c63a7ea950a4b7f29cf217139184424694c3ba4278f940c89bf&width=300","version":3,"template_id":1444},"address":{},"alt_text":"Beach and luxury hotels along Croisette promenade, Cannes, France.","auth":{"1":"3028e9e3e0bc8c63a7ea950a4b7f29cf217139184424694c3ba4278f940c89bf"},"caption":"The view along the Croisette promenade in Cannes.","created_date":"2025-06-04T15:48:47Z","credits":{"affiliation":[{"name":"Getty Images","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"ce67865c-d2d7-4fad-b314-3b0c8004de7e"},"geo":{},"height":1193,"image_type":"photograph","last_updated_date":"2025-06-06T14:15:16Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250604-Cannes-lions-beach-Getty-16x9","source":{"name":"Getty Images - Royalty Free","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/L7LVHSNJSVEEHASORE4GM6E27A.jpg","version":"0.10.9","width":2120,"syndication":{},"creditIPTC":"Getty Images"}},"publish_date":"2025-06-09T09:00:00.000Z","revision":{"published":true,"revision_id":"VXUT6H7WLZBLPO3NLSL5EPIQJE"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/opinion","_website":"adage","type":"section","version":"0.6.0","name":"Opinion","description":null,"path":"/opinion","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/opinion","_website":"adage","name":"Opinion","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/opinion"]},"site":{"site_description":null,"site_title":"Opinion","url_alias":"/opinion"},"node_type":"section","order":{"primarySidebarNavigation":1017,"default":1012,"Possible-Conference":1012}}},"_website_section_id":"adage./opinion"},"sections":[{"_id":"/opinion","_website":"adage","type":"section","version":"0.6.0","name":"Opinion","description":null,"path":"/opinion","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/opinion","_website":"adage","name":"Opinion","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/opinion"]},"site":{"site_description":null,"site_title":"Opinion","url_alias":"/opinion"},"node_type":"section","order":{"primarySidebarNavigation":1017,"default":1012,"Possible-Conference":1012}}},"_website_section_id":"adage./opinion"},{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"},{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/opinion","_website":"adage","type":"section","version":"0.6.0","name":"Opinion","description":null,"path":"/opinion","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/opinion","_website":"adage","name":"Opinion","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","Possible-Conference":"/"},"_admin":{"alias_ids":["/opinion"]},"site":{"site_description":null,"site_title":"Opinion","url_alias":"/opinion"},"node_type":"section","order":{"primarySidebarNavigation":1017,"default":1012,"Possible-Conference":1012}}},"_website_section_id":"adage./opinion"},"website_url":"/opinion/aa-mt-fletcher-why-cannes-is-still-relevant/"}},"canonical_url":"/opinion/aa-mt-fletcher-why-cannes-is-still-relevant/"},{"_id":"DYSIXKMCF5CFFGLGC22T6OL5QE","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"tim-nudd","type":"author","version":"0.5.8","name":"Tim Nudd","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","version":"0.5.8","type":"image","auth":{"1":"7225b0211bcfdde7af69d8c38de1a6b4b248cf43a3818125937dfdc9aef07e84"}},"description":"","url":"","slug":"/author/tim-nudd","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"tim-nudd","firstName":"Tim","lastName":"Nudd","byline":"Tim Nudd","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","email":"[email protected]","affiliations":"","education":[],"awards":[],"books":[],"podcasts":[],"bio_page":"","bio":"","longBio":"Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.","slug":"/author/tim-nudd","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-06-06T09:29:30.816Z","role":"Creativity Editor"}}}]},"description":{"basic":"Read will remain in the role until the end of the year as the holding company looks for its next leader."},"display_date":"2025-06-09T09:45:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"WPPâs Mark Read stepping down as CEO","meta_title":"WPPâs Mark Read stepping down as CEO","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"BL77Z2F525GXHIWRRTZMPN55FY","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/BL77Z2F525GXHIWRRTZMPN55FY.png?auth=b3d51e0090f1a019ad923cba94834c0296e9163c1d0a8fed3a4fc6ad09b6aa22","galleries":[],"keywords":["aa_drupal"],"mime_type":"application/octet-stream","originalName":"mark_read_wpp","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BL77Z2F525GXHIWRRTZMPN55FY.png","proxyUrl":"/resizer/v2/BL77Z2F525GXHIWRRTZMPN55FY.png?auth=b3d51e0090f1a019ad923cba94834c0296e9163c1d0a8fed3a4fc6ad09b6aa22","published":true,"resizeUrl":"/resizer/v2/BL77Z2F525GXHIWRRTZMPN55FY.png?auth=b3d51e0090f1a019ad923cba94834c0296e9163c1d0a8fed3a4fc6ad09b6aa22","restricted":false,"thumbnailResizeUrl":"/resizer/v2/BL77Z2F525GXHIWRRTZMPN55FY.png?auth=b3d51e0090f1a019ad923cba94834c0296e9163c1d0a8fed3a4fc6ad09b6aa22&width=300","version":1},"address":{},"alt_text":"","auth":{"1":"b3d51e0090f1a019ad923cba94834c0296e9163c1d0a8fed3a4fc6ad09b6aa22"},"caption":"Mark Read was named CEO of WPP in September 2018.","created_date":"2025-02-10T23:44:52Z","credits":{"affiliation":[{"name":"","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":""},"height":720,"last_updated_date":"2025-02-11T20:58:05Z","licensable":false,"owner":{"id":"crain"},"source":{"source_id":"0d7fdc28-4df4-45b4-a0ea-81fe60643d33","source_type":"other","additional_properties":{"editor":"photo center"},"system":"Drupal"},"subtitle":"mark_read_wpp","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BL77Z2F525GXHIWRRTZMPN55FY.png","version":"0.10.9","width":1280,"planning":{"internal_note":""}}},"publish_date":"2025-06-09T16:45:26.644Z","revision":{"published":true,"revision_id":"6BQFAMJQQ5BEHPSXDMTWTNEXW4"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/executive-moves","_website":"adage","type":"section","version":"0.6.0","name":"Executive Moves","description":null,"path":"/executive-moves","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/executive-moves","_website":"adage","name":"Executive Moves","inactive":false,"ancestors":{"default":[],"Possible-Conference":[]},"parent":{"default":"/","Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Executive Moves"},"node_type":"section"}},"_website_section_id":"adage./executive-moves"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-wpp-mark-read-exit/"}},"canonical_url":"/agencies/aa-wpp-mark-read-exit/"},{"_id":"YOE3353FGJH6JIB7MTJNSGDVJI","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"jack-neff","type":"author","version":"0.5.8","name":"Jack Neff","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","version":"0.5.8","type":"image","auth":{"1":"542781ac8d13d95ba44de949c21176f1381b128e662889fa9a061c7dccac8f94"}},"description":"Personal Products/Research","slug":"/author/jack-neff","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://www.twitter.com/jackneff"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/jackneff","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"jack-neff","bio":"Personal Products/Research","additional_properties":{"field_pub_date":"","name":"Who_Is_This_2.jpg","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Jack","slug":"/author/jack-neff","name":"Jack Neff","type":"author","twitter":"https://www.twitter.com/jackneff","division":"","longBio":"
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.\r\n","email":"[email protected]","whatsapp":"513-732-9001","byline":"Jack Neff","source":{"system":"Drupal","source_type":"author","source_id":"7987dc6d-ecd5-4815-a8da-a6bd9eaa2e29"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","lastName":"Neff","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:08:34.201Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/fd758eb4-3930-40ee-bd15-cd85e3076087.png","auth":{"1":"542781ac8d13d95ba44de949c21176f1381b128e662889fa9a061c7dccac8f94"}}}}}]},"description":{"basic":"Walmart launches a campaign to show it's not the Walmart many people remember."},"display_date":"2025-06-06T16:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Why Walmart is trying to change its perception, even as sales climb","meta_title":"Walmart campaign from Publicis promotes how it's changed","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"AK25XLLPPZHHTDT26XBQBGTWDA","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/AK25XLLPPZHHTDT26XBQBGTWDA.png?auth=49a89e12b6b4b88466ae77313bbf2494fe2c38a24878c79d03e730e29ba3b8f8","galleries":[],"ingestionMethod":"manual","mime_type":"image/png","originalName":"Screenshot 2025-06-05 at 3.04.31 PM.png","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/AK25XLLPPZHHTDT26XBQBGTWDA.png","owner":"[email protected]","proxyUrl":"/resizer/v2/AK25XLLPPZHHTDT26XBQBGTWDA.png?auth=49a89e12b6b4b88466ae77313bbf2494fe2c38a24878c79d03e730e29ba3b8f8","published":true,"resizeUrl":"/resizer/v2/AK25XLLPPZHHTDT26XBQBGTWDA.png?auth=49a89e12b6b4b88466ae77313bbf2494fe2c38a24878c79d03e730e29ba3b8f8","restricted":false,"thumbnailResizeUrl":"/resizer/v2/AK25XLLPPZHHTDT26XBQBGTWDA.png?auth=49a89e12b6b4b88466ae77313bbf2494fe2c38a24878c79d03e730e29ba3b8f8&width=300","version":0,"template_id":1435},"address":{},"alt_text":"Walter Goggins wearing a towel in a sauna","auth":{"1":"49a89e12b6b4b88466ae77313bbf2494fe2c38a24878c79d03e730e29ba3b8f8"},"caption":"Walton Goggins in a sauna that can be bought on Walmart.com.","created_date":"2025-06-05T20:09:30Z","credits":{"affiliation":[{"name":"Walmart","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":990,"image_type":"photograph","last_updated_date":"2025-06-05T20:09:30Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-retail-walmart-who-knew","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/AK25XLLPPZHHTDT26XBQBGTWDA.png","version":"0.10.9","width":1762,"syndication":{},"creditIPTC":"Walmart","editor_note":"for aa-retail-walmart-who-knew"}},"publish_date":"2025-06-06T22:16:43.245Z","revision":{"published":true,"revision_id":"HOIGD4BREJADHJ23LW6BWMBD5M"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},"sections":[{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},{"_id":"/creativity/creative-strategy-tactics","_website":"adage","type":"section","version":"0.6.0","name":"Creative Strategy & Tactics","description":null,"path":"/creativity/creative-strategy-tactics","parent_id":"/creativity","parent":{"default":"/creativity"},"additional_properties":{"original":{"_id":"/creativity/creative-strategy-tactics","_website":"adage","name":"Creative Strategy & Tactics","inactive":false,"ancestors":{"default":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"],"Possible-Conference":["/creativity","/"]},"parent":{"default":"/creativity","primarySidebarNavigation":"/creativity","Possible-Conference":"/creativity"},"_admin":{"alias_ids":["/creativity/creative-strategy-tactics"]},"site":{"site_description":null,"site_title":"Creative Strategy & Tactics","url_alias":"/creativity/creative-strategy-tactics"},"node_type":"section","order":{"primarySidebarNavigation":2002,"default":2007,"Possible-Conference":2007}}},"_website_section_id":"adage./creativity/creative-strategy-tactics"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/creativity/campaigns-commercials","_website":"adage","type":"section","version":"0.6.0","name":"Campaigns & Commercials","description":null,"path":"/creativity/campaigns-commercials","parent_id":"/creativity","parent":{"default":"/creativity"},"additional_properties":{"original":{"_id":"/creativity/campaigns-commercials","_website":"adage","name":"Campaigns & Commercials","inactive":false,"ancestors":{"default":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"],"Possible-Conference":["/creativity","/"]},"parent":{"default":"/creativity","primarySidebarNavigation":"/creativity","Possible-Conference":"/creativity"},"_admin":{"alias_ids":["/creativity/campaigns-commercials"]},"site":{"site_description":null,"site_title":"Campaigns & Commercials","url_alias":"/creativity/campaigns-commercials"},"node_type":"section","order":{"primarySidebarNavigation":2001,"default":2005,"Possible-Conference":2005}}},"_website_section_id":"adage./creativity/campaigns-commercials"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},"website_url":"/brand-marketing/retail/aa-walmart-who-knew/"}},"canonical_url":"/brand-marketing/retail/aa-walmart-who-knew/"},{"_id":"2KPYRXDUTVE7FOCNSIGHXTBDIU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"bradley-johnson","type":"author","version":"0.5.8","name":"Bradley Johnson","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/77855b43-8c51-4236-bd1f-98fadb645977.png","version":"0.5.8","type":"image","auth":{"1":"5b94cf351ab8dfce4407d9f318a393f67ab5e4f785241181c4900071e77a312c"}},"description":"","slug":"/author/bradley-johnson","social_links":[{"site":"email","url":"[email protected]"},{"site":"linkedin","url":"https://www.linkedin.com/in/bradley-johnson-86b77013/"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"https://www.linkedin.com/in/bradley-johnson-86b77013/","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"bradley-johnson","bio":"","additional_properties":{"field_pub_date":"2021-05-03T14:35:10-04:00","name":"bradley-johnson.jpg","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":null},"firstName":"Bradley","slug":"/author/bradley-johnson","name":"Bradley Johnson","type":"author","linkedin":"https://www.linkedin.com/in/bradley-johnson-86b77013/","division":"1","longBio":"
Bradley Johnson is Ad Age's director of data analytics. Johnson focuses on data and financial topics related to marketing, advertising and media. Johnson has held Ad Age posts in Chicago, Los Angeles and New York including editor at large, deputy editor, interactive editor, bureau chief and reporter.\n\n
\n","email":"[email protected]","byline":"Bradley Johnson","source":{"system":"Drupal","source_type":"author","source_id":"0c0dd389-8233-4783-b04d-f6cb9f0c649c"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/77855b43-8c51-4236-bd1f-98fadb645977.png","lastName":"Johnson","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-31T19:30:48.731Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/77855b43-8c51-4236-bd1f-98fadb645977.png","auth":{"1":"5b94cf351ab8dfce4407d9f318a393f67ab5e4f785241181c4900071e77a312c"}}}}}]},"description":{"basic":"The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession."},"display_date":"2025-06-06T15:44:15.421Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"US ad employment slumped in May for the sixth consecutive month","meta_title":"May 2025 jobs report: latest advertising employment stats","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"category_tag_override":{"display":true,"text":"Datacenter"},"disallow_gifting":{"display":true,"text":"true","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"listings":{"_id":"BAN4QRGIJZCTHLAF7F53C4V4FI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/BAN4QRGIJZCTHLAF7F53C4V4FI.png?auth=28da92d7414febc3bfab6d332c2e75324a6be4786e19dc53479dca1a92228e1f","galleries":[],"ingestionMethod":"manual","mime_type":"image/png","originalName":"May-AgencyEmployment-16x9.png","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BAN4QRGIJZCTHLAF7F53C4V4FI.png","owner":"[email protected]","proxyUrl":"/resizer/v2/BAN4QRGIJZCTHLAF7F53C4V4FI.png?auth=28da92d7414febc3bfab6d332c2e75324a6be4786e19dc53479dca1a92228e1f","published":true,"resizeUrl":"/resizer/v2/BAN4QRGIJZCTHLAF7F53C4V4FI.png?auth=28da92d7414febc3bfab6d332c2e75324a6be4786e19dc53479dca1a92228e1f","restricted":true,"thumbnailResizeUrl":"/resizer/v2/BAN4QRGIJZCTHLAF7F53C4V4FI.png?auth=28da92d7414febc3bfab6d332c2e75324a6be4786e19dc53479dca1a92228e1f&width=300","version":0,"template_id":1435},"address":{},"alt_text":"U.S. advertising, public relations and related services employment - May 2025","auth":{"1":"28da92d7414febc3bfab6d332c2e75324a6be4786e19dc53479dca1a92228e1f"},"caption":"U.S. advertising, public relations and related services employment","created_date":"2025-06-06T13:49:51Z","credits":{"affiliation":[{"name":"Source: Bureau of Labor Statistics. Seasonally adjusted.","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":1686,"image_type":"photograph","last_updated_date":"2025-06-06T13:49:51Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa_2025-May-AgencyEmployment-16x9","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/BAN4QRGIJZCTHLAF7F53C4V4FI.png","version":"0.10.9","width":2998,"syndication":{},"creditIPTC":"Source: Bureau of Labor Statistics. Seasonally adjusted."}},"publish_date":"2025-06-06T15:44:15.421Z","revision":{"published":true,"revision_id":"5ZM3Z4XEVJH2LPSX2JCQ5TC2TY"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/datacenter","_website":"adage","type":"section","version":"0.6.0","name":"Datacenter","description":null,"path":"/datacenter","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/datacenter","_website":"adage","name":"Datacenter","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1010,"default":1008,"Possible-Conference":1008},"_admin":{"alias_ids":["/datacenter"]},"site":{"site_description":null,"site_title":"Datacenter","url_alias":"/datacenter"},"node_type":"section"}},"_website_section_id":"adage./datacenter"},"sections":[{"_id":"/datacenter","_website":"adage","type":"section","version":"0.6.0","name":"Datacenter","description":null,"path":"/datacenter","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/datacenter","_website":"adage","name":"Datacenter","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1010,"default":1008,"Possible-Conference":1008},"_admin":{"alias_ids":["/datacenter"]},"site":{"site_description":null,"site_title":"Datacenter","url_alias":"/datacenter"},"node_type":"section"}},"_website_section_id":"adage./datacenter"},{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/media","_website":"adage","type":"section","version":"0.6.0","name":"Media","description":null,"path":"/media","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/media","_website":"adage","name":"Media","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1013,"default":1011,"Possible-Conference":1011},"_admin":{"alias_ids":["/media"]},"site":{"site_description":null,"site_title":"Media","url_alias":"/media"},"node_type":"section"}},"_website_section_id":"adage./media"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/datacenter","_website":"adage","type":"section","version":"0.6.0","name":"Datacenter","description":null,"path":"/datacenter","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/datacenter","_website":"adage","name":"Datacenter","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1010,"default":1008,"Possible-Conference":1008},"_admin":{"alias_ids":["/datacenter"]},"site":{"site_description":null,"site_title":"Datacenter","url_alias":"/datacenter"},"node_type":"section"}},"_website_section_id":"adage./datacenter"},"website_url":"/datacenter/aa-may-2025-jobs-report-advertising-employment/"}},"canonical_url":"/datacenter/aa-may-2025-jobs-report-advertising-employment/"},{"_id":"RUBJEAFSORCDPJDIDJY3FCYTHQ","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"brian-bonilla","type":"author","version":"0.5.8","name":"Brian Bonilla","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","version":"0.5.8","type":"image","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}},"description":null,"slug":"/author/brian-bonilla","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC"},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/BrianBonillaNYC","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"https://www.linkedin.com/in/brian-bonilla-40631783/","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"brian-bonilla","bio":null,"additional_properties":{"field_pub_date":"2021-03-25T08:32:52-04:00","name":"20210324_Brian-Bonilla_3x2.jpg","field_photo_credit":"Courtesy Brian Bonilla","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Brian","slug":"/author/brian-bonilla","name":"Brian Bonilla","type":"author","twitter":"https://twitter.com/BrianBonillaNYC","linkedin":"https://www.linkedin.com/in/brian-bonilla-40631783/","division":"","longBio":"
Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He previously covered the private equity industry as a reporter for PEI Media.\r\n","email":"[email protected]","byline":"Brian Bonilla","source":{"system":"Drupal","source_type":"author","source_id":"e298963f-a47d-4e0a-8e12-4f0619b5d2df"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","lastName":"Bonilla","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T11:58:32.041Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/00d85ef4-1bcb-4055-a42d-1010c1ac21e1.png","auth":{"1":"4f5c2913a14c0d41847208aa0b7d41bbca75eb6db1a506f526d04ce26df878ac"}}}}}]},"description":{"basic":"Agency execs are using AI for travel, new business and awards submissions."},"display_date":"2025-06-06T09:00:00Z","distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"headlines":{"basic":"AI becomes a Cannes co-pilot for agencies","meta_title":"How agencies use AI for travel, new business, award entries","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"I7UEOPPSDRB5FCDNE23ZVHVGKI","additional_properties":{"countryId":74,"fullSizeResizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","galleries":[],"ingestionMethod":"manual","iptc_source":"AFP","iptc_title":"Contributor","keywords":["film","horizontal"],"mime_type":"image/jpeg","originalName":"GettyImages-2214255998.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","published":true,"resizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","restricted":true,"takenOn":"2025-05-13T00:00:00Z","thumbnailResizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f&width=300","usage_instructions":"","version":0,"template_id":1443},"address":{"locality":"Cannes","region":"Alpes-Maritimes","country_name":"FRA"},"alt_text":"Ai robot on red carpet of Cannes","auth":{"1":"4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f"},"caption":"Agencies are building bots for writing submissions and travel and using AI for new business and curating their own events.","copyright":"AFP or licensors","created_date":"2025-06-02T21:35:16Z","credits":{"affiliation":[{"name":"Ad Age Composite: Getty Images","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"b339e3ba-1c42-49be-8f2a-7bb805ed21db"},"height":2469,"image_type":"photograph","last_updated_date":"2025-06-02T21:35:16Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"AA-20250602_cannes-ai-16x9","source":{"name":"Getty Images","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"FRANCE-FILM-FESTIVAL-CANNES","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg","version":"0.10.9","width":4389,"syndication":{},"creditIPTC":"Ad Age Composite: Getty Images","country_name":"France"},"lead_art":{"_id":"I7UEOPPSDRB5FCDNE23ZVHVGKI","additional_properties":{"countryId":74,"fullSizeResizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","galleries":[],"ingestionMethod":"manual","iptc_source":"AFP","iptc_title":"Contributor","keywords":["film","horizontal"],"mime_type":"image/jpeg","originalName":"GettyImages-2214255998.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","published":true,"resizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f","restricted":true,"takenOn":"2025-05-13T00:00:00Z","thumbnailResizeUrl":"/resizer/v2/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg?auth=4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f&width=300","usage_instructions":"","version":0,"template_id":1443},"address":{"locality":"Cannes","region":"Alpes-Maritimes","country_name":"FRA"},"alt_text":"Ai robot on red carpet of Cannes","auth":{"1":"4e9cfb6fe10d1e913d99edadd2a15ab0172b438cc931fdac8e682edbb284aa7f"},"caption":"Ai and Cannes","copyright":"AFP or licensors","created_date":"2025-06-02T21:35:16Z","credits":{"affiliation":[{"name":"Ad Age Composite: Getty Images","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"b339e3ba-1c42-49be-8f2a-7bb805ed21db"},"height":2469,"image_type":"photograph","last_updated_date":"2025-06-02T21:35:16Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"AA-20250602_cannes-ai-16x9","source":{"name":"Getty Images","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"FRANCE-FILM-FESTIVAL-CANNES","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/I7UEOPPSDRB5FCDNE23ZVHVGKI.jpg","version":"0.10.9","width":4389,"syndication":{},"creditIPTC":"Ad Age Composite: Getty Images","country_name":"France"}},"publish_date":"2025-06-06T09:00:00.000Z","revision":{"published":true,"revision_id":"GH67M7NPFJEILF2CCMQMFL27SY"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},"sections":[{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"},{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},"website_url":"/events-awards/cannes-lions/aa-how-agency-execs-are-using-ai/"}},"canonical_url":"/events-awards/cannes-lions/aa-how-agency-execs-are-using-ai/"},{"_id":"C3MLGBH3B5HN3NZL2AUPGPY6QI","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"gillian-follett","type":"author","version":"0.5.8","name":"Gillian Follett","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","version":"0.5.8","type":"image","auth":{"1":"0be2d7a658e0338308c6042eb50cca0b4b99ea52a499a697de63830f2d9f2a43"}},"description":null,"slug":"/author/gillian-follett","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"gillian-follett","bio":null,"additional_properties":{"field_pub_date":"2022-03-08T06:31:15-05:00","name":"20230306_Gillian_Follett_1x1_NEW.jpg","field_photo_credit":"Gillian Follett","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Gillian Follett headshot"},"firstName":"Gillian","slug":"/author/gillian-follett","name":"Gillian Follett","type":"author","division":"","longBio":"
Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse Universityâs S.I. Newhouse School of Public Communications.\r\n","email":"[email protected]","byline":"Gillian Follett","source":{"system":"Drupal","source_type":"author","source_id":"521ef689-e563-46a5-995c-e603a180a278"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","lastName":"Follett","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-12T12:04:47.774Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/f3a70fec-2913-41d1-833e-f1b480bd33f8.png","auth":{"1":"0be2d7a658e0338308c6042eb50cca0b4b99ea52a499a697de63830f2d9f2a43"}}}}}]},"description":{"basic":"Weâve rounded up the top tips for Cannes newcomers that over a dozen ad leaders shared with Ad Age. "},"display_date":"2025-06-06T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"How to survive Cannes Lionsâveteran ad execs share their top tips for first-timers","meta_title":"4 tips for first-time Cannes attendees from industry leaders","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"TKGCXDQ7GREYZDDGRWKD3NQUKE","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg?auth=c05e41801e1a7477a7fc6eab44975a9fcab087377738285faab89f7e782a39c3","galleries":[],"ingestionMethod":"manual","keywords":["cannes"],"mime_type":"image/jpeg","originalName":"aa-20250603-Cannes.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg?auth=c05e41801e1a7477a7fc6eab44975a9fcab087377738285faab89f7e782a39c3","published":true,"resizeUrl":"/resizer/v2/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg?auth=c05e41801e1a7477a7fc6eab44975a9fcab087377738285faab89f7e782a39c3","restricted":false,"thumbnailResizeUrl":"/resizer/v2/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg?auth=c05e41801e1a7477a7fc6eab44975a9fcab087377738285faab89f7e782a39c3&width=300","version":0,"template_id":1444,"focal_point":{"max":[779,406],"min":[779,406]}},"address":{},"alt_text":"A general view of the Cannes Croisette from the Palais des Festivals during the Cannes Lions International Festival Of Creativity.","auth":{"1":"c05e41801e1a7477a7fc6eab44975a9fcab087377738285faab89f7e782a39c3"},"caption":"More than a dozen ad industry leaders offered Ad Age their top tips for newcomers to Cannes Lions. ","created_date":"2025-06-03T15:43:13Z","credits":{"affiliation":[{"name":"Getty Images","type":"author"}]},"distributor":{"mode":"reference","reference_id":"ce67865c-d2d7-4fad-b314-3b0c8004de7e"},"height":900,"image_type":"photograph","last_updated_date":"2025-06-03T15:43:13Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250603-Cannes","source":{"name":"Getty Images - Royalty Free","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/TKGCXDQ7GREYZDDGRWKD3NQUKE.jpg","version":"0.10.9","width":1600,"syndication":{},"creditIPTC":"Getty Images","focal_point":{"x":779,"y":406}}},"publish_date":"2025-06-06T09:00:00.000Z","revision":{"published":true,"revision_id":"CI7C3ICBWJBHXBLWUP7EDTFIFI"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},"sections":[{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"},{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"}],"tags":[{"description":"Cannes Lions","slug":"cannes-lions","text":"Cannes Lions"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":null,"path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":null,"site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section","order":{"default":2010,"Possible-Conference":2008}}},"_website_section_id":"adage./events-awards/cannes-lions"},"website_url":"/events-awards/cannes-lions/aa-advice-for-first-timers/"}},"canonical_url":"/events-awards/cannes-lions/aa-advice-for-first-timers/"},{"_id":"M2JYH7APQBFUXAT7FL2G4TY5ZI","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"ewan-larkin","type":"author","version":"0.5.8","name":"Ewan Larkin","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","version":"0.5.8","type":"image","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}},"description":null,"slug":"/author/ewan-larkin","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ewan-larkin","bio":null,"additional_properties":{"field_pub_date":"2024-04-18T15:19:52-04:00","name":"20240418_Ewan_Larkin_1X1.jpg","field_photo_credit":"Ewan Larkin","field_photo_caption":null,"field_restricted":true,"field_client":null,"alt_text":"Headshot of Ewan Larkin"},"firstName":"Ewan","slug":"/author/ewan-larkin","name":"Ewan Larkin","type":"author","division":"","longBio":"
Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.\r\n","email":"[email protected]","byline":"Ewan Larkin","source":{"system":"Drupal","source_type":"author","source_id":"600fc96c-31e9-4117-8f32-2985d1a4950a"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","lastName":"Larkin","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-07T13:16:05.734Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/d98b4adc-bb28-4778-b4e1-c98004aee9d3.png","auth":{"1":"2ed5c685384db197c11c8e11abc5cf03a76bf2cc27d49684628a19ff0f152d9a"}}}}}]},"description":{"basic":"This week, Agency Brief has the scoop on ServiceNowâs new global media partner and Horizon Mediaâs recruitment push."},"display_date":"2025-06-06T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Agency Brief: Dentsu X, Horizon Media, The Community and more","meta_title":"This weekâs agency news: Dentsu X, Horizon Media, The Community","mobile":"","native":"","print":"","tablet":"","web":""},"label":{"category_tag_override":{"display":true,"text":"Agency Brief"},"disallow_gifting":{"display":true,"text":"false","url":""},"eyebrow_label":{"display":true,"text":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"P2HJ5CLEHRBWNG546V254HY2AQ","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/P2HJ5CLEHRBWNG546V254HY2AQ.jpg?auth=9322aad89bfb428e9c026ff13c5a21c52ff338446a68e1199c6069472276e10a","galleries":[],"ingestionMethod":"manual","iptc_job_identifier":"776063584","iptc_source":"Bloomberg","keywords":["asia","conference","financial technology","forum","logo","sign","signage","signs","singapore","south east asian","south, southeast asia","summit"],"mime_type":"image/jpeg","originalName":"404348791.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/P2HJ5CLEHRBWNG546V254HY2AQ.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/P2HJ5CLEHRBWNG546V254HY2AQ.jpg?auth=9322aad89bfb428e9c026ff13c5a21c52ff338446a68e1199c6069472276e10a","published":true,"resizeUrl":"/resizer/v2/P2HJ5CLEHRBWNG546V254HY2AQ.jpg?auth=9322aad89bfb428e9c026ff13c5a21c52ff338446a68e1199c6069472276e10a","restricted":false,"takenOn":"2023-11-15T05:03:09Z","thumbnailResizeUrl":"/resizer/v2/P2HJ5CLEHRBWNG546V254HY2AQ.jpg?auth=9322aad89bfb428e9c026ff13c5a21c52ff338446a68e1199c6069472276e10a&width=300","version":0,"template_id":1442},"address":{"locality":"Singapore"},"alt_text":"A blue sign with the ServiceNow logo in white is light up with spotlights","auth":{"1":"9322aad89bfb428e9c026ff13c5a21c52ff338446a68e1199c6069472276e10a"},"caption":"ServiceNow has moved global media from PMG to Dentsu X. ","copyright":"© 2023 Bloomberg Finance LP","created_date":"2025-06-05T13:27:44Z","credits":{"affiliation":[{"name":"Bloomberg","type":"author"}],"by":[{"byline":"Lionel Ng","name":"Lionel Ng","type":"author"}]},"distributor":{"mode":"reference","reference_id":"2cd54c9b-b932-40f4-b4a5-9b3f7880f1e4"},"height":900,"image_type":"photograph","last_updated_date":"2025-06-05T13:27:44Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250605-ServiceNow","source":{"name":"Bloomberg","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Key Speakers at Singapore FinTech Festival","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/P2HJ5CLEHRBWNG546V254HY2AQ.jpg","version":"0.10.9","width":1600,"syndication":{},"creditIPTC":"Bloomberg"}},"publish_date":"2025-06-06T13:50:23.645Z","revision":{"published":true,"revision_id":"6LRPTCYPARAWNGYFB5BOMVTLKA"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-agency-brief-dentsu-x-horizon-media-the-community/"}},"canonical_url":"/agencies/aa-agency-brief-dentsu-x-horizon-media-the-community/"},{"_id":"EGSD5KQKTFFSFONPUGPR7D6VJI","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"adrianne-pasquarelli","type":"author","version":"0.5.8","name":"Adrianne Pasquarelli","org":"","image":{"url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","version":"0.5.8","type":"image","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}},"description":"Senior Reporter","slug":"/author/adrianne-pasquarelli","social_links":[{"site":"email","url":"[email protected]"},{"site":"facebook","url":""},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop"},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"adrianne-pasquarelli","bio":"Senior Reporter","additional_properties":{"field_pub_date":"2019-10-23T17:05:51-04:00","name":"Adrianne Pasquarelli","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Adrianne","slug":"/author/adrianne-pasquarelli","name":"Adrianne Pasquarelli","type":"author","twitter":"https://www.twitter.com/SheLikesToShop","linkedin":"","facebook":"","instagram":"","division":"","longBio":"
Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketerâs Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business, where she also focused on the retail industry. \r\n\r\n
\r\n","email":"[email protected]","whatsapp":"","byline":"Adrianne Pasquarelli","source":{"system":"Drupal","source_type":"author","source_id":"fbdd40c3-7263-4cfc-8a3d-8219a0afebca"},"role":null,"version":"0.10.7","image":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","lastName":"Pasquarelli","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T22:01:56.654Z","ansImage":{"type":"image","url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}}}}},{"_id":"ej-schultz","type":"author","version":"0.5.8","name":"E.J. Schultz","org":"","image":{"url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/Who_Is_This_6_0.jpg","version":"0.5.8","type":"image","auth":{"1":"c189d8ff8446fbc8398295f5d5b0881fbe7d9d0433c487be60ca0466b7446b1f"}},"description":"News Editor","slug":"/author/ej-schultz","social_links":[{"site":"email","url":"[email protected]"},{"site":"facebook","url":""},{"site":"twitter","url":"https://www.twitter.com/"},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ej-schultz","bio":"News Editor","additional_properties":{"field_pub_date":"2020-02-06T10:05:20-05:00","name":"Who_Is_This_6.jpg","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"E.J.","slug":"/author/ej-schultz","name":"E.J. Schultz","type":"author","twitter":"https://www.twitter.com/","linkedin":"","facebook":"","instagram":"","division":"","longBio":"
E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.\r\n\r\n
\r\n","email":"[email protected]","whatsapp":"","byline":"E.J. Schultz","source":{"system":"Drupal","source_type":"author","source_id":"12c779e4-bc68-460a-a3ee-5166d58f0837"},"role":null,"version":"0.10.7","image":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/Who_Is_This_6_0.jpg","lastName":"Schultz","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T22:01:34.986Z","ansImage":{"type":"image","url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/Who_Is_This_6_0.jpg","auth":{"1":"c189d8ff8446fbc8398295f5d5b0881fbe7d9d0433c487be60ca0466b7446b1f"}}}}}]},"description":{"basic":"Nintendo Switch 2 draws crowds and Costco is rollingâplus, why it was a bad week for EVs, Aldi and Procter & Gamble."},"display_date":"2025-06-06T09:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Marketing winners and losers of the week","meta_title":"Marketing winners and losers:","mobile":"","native":"","print":"","tablet":"","web":""},"label":{"category_tag_override":{"display":true,"text":"Winners and losers"},"disallow_gifting":{"display":true,"text":"false","url":""},"eyebrow_label":{"display":true,"text":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"KYQNLQI3GJAYXF6NS5PP4HFSNI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg?auth=c4cac522f5ff238e4c2282967b097485636904876c1cba1e1187110fb9498b9e","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"new_to_nintendo.jpeg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg","owner":"[email protected]","proxyUrl":"/resizer/v2/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg?auth=c4cac522f5ff238e4c2282967b097485636904876c1cba1e1187110fb9498b9e","published":true,"resizeUrl":"/resizer/v2/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg?auth=c4cac522f5ff238e4c2282967b097485636904876c1cba1e1187110fb9498b9e","restricted":true,"thumbnailResizeUrl":"/resizer/v2/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg?auth=c4cac522f5ff238e4c2282967b097485636904876c1cba1e1187110fb9498b9e&width=300","version":0,"template_id":1435},"address":{},"alt_text":"Nintendo Switch 2","auth":{"1":"c4cac522f5ff238e4c2282967b097485636904876c1cba1e1187110fb9498b9e"},"caption":"People are lining up to buy the Nintendo Switch 2.","created_date":"2025-06-05T17:21:05Z","credits":{"affiliation":[{"name":"Nintendo","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":506,"image_type":"photograph","last_updated_date":"2025-06-05T17:21:05Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250606-nintendo-switch2-16x9","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/KYQNLQI3GJAYXF6NS5PP4HFSNI.jpeg","version":"0.10.9","width":900,"syndication":{},"creditIPTC":"Nintendo"}},"publish_date":"2025-06-06T17:17:10.387Z","revision":{"published":true,"revision_id":"X4ID5G5KKJBM7KKVA6O5GFS5MM"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},"sections":[{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/creativity/campaigns-commercials","_website":"adage","type":"section","version":"0.6.0","name":"Campaigns & Commercials","description":null,"path":"/creativity/campaigns-commercials","parent_id":"/creativity","parent":{"default":"/creativity"},"additional_properties":{"original":{"_id":"/creativity/campaigns-commercials","_website":"adage","name":"Campaigns & Commercials","inactive":false,"ancestors":{"default":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"],"Possible-Conference":["/creativity","/"]},"parent":{"default":"/creativity","primarySidebarNavigation":"/creativity","Possible-Conference":"/creativity"},"_admin":{"alias_ids":["/creativity/campaigns-commercials"]},"site":{"site_description":null,"site_title":"Campaigns & Commercials","url_alias":"/creativity/campaigns-commercials"},"node_type":"section","order":{"primarySidebarNavigation":2001,"default":2005,"Possible-Conference":2005}}},"_website_section_id":"adage./creativity/campaigns-commercials"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},"website_url":"/brand-marketing/aa-marketing-winners-losers-nintendo-costo-pg/"}},"canonical_url":"/brand-marketing/aa-marketing-winners-losers-nintendo-costo-pg/"},{"_id":"65PGGDCJTBFHFBV6NN574ROUQU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"tim-nudd","type":"author","version":"0.5.8","name":"Tim Nudd","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","version":"0.5.8","type":"image","auth":{"1":"7225b0211bcfdde7af69d8c38de1a6b4b248cf43a3818125937dfdc9aef07e84"}},"description":"","url":"","slug":"/author/tim-nudd","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"tim-nudd","firstName":"Tim","lastName":"Nudd","byline":"Tim Nudd","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","email":"[email protected]","affiliations":"","education":[],"awards":[],"books":[],"podcasts":[],"bio_page":"","bio":"","longBio":"Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.","slug":"/author/tim-nudd","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-06-06T09:29:30.816Z","role":"Creativity Editor"}}}]},"description":{"basic":"Smuggler was the top production company, while TBWA\\Media Arts Lab led the agency pack."},"display_date":"2025-06-06T00:30:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"AICP AwardsâApple, Ikea, Doechii among top honorees at MoMA gala","meta_title":"AICP Awards 2025: Apple, Ikea, Doechii and other honorees","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"category_tag_override":{"display":true,"text":"Awards"},"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"VF2535IOSI5GWME45MRWTIHNO4","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/VF2535IOSI5GWME45MRWTIHNO4.jpg?auth=b8bf0142d2c44fa9146627c9ed9da44a9244d0beaed2d1dd306dfc7ecd7a3363","galleries":[],"keywords":["aa_drupal"],"mime_type":"image/jpeg","originalName":"ALIST2025_Smuggler_Apple_hub.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VF2535IOSI5GWME45MRWTIHNO4.jpg","proxyUrl":"/resizer/v2/VF2535IOSI5GWME45MRWTIHNO4.jpg?auth=b8bf0142d2c44fa9146627c9ed9da44a9244d0beaed2d1dd306dfc7ecd7a3363","published":true,"resizeUrl":"/resizer/v2/VF2535IOSI5GWME45MRWTIHNO4.jpg?auth=b8bf0142d2c44fa9146627c9ed9da44a9244d0beaed2d1dd306dfc7ecd7a3363","restricted":true,"thumbnailResizeUrl":"/resizer/v2/VF2535IOSI5GWME45MRWTIHNO4.jpg?auth=b8bf0142d2c44fa9146627c9ed9da44a9244d0beaed2d1dd306dfc7ecd7a3363&width=300","version":2},"address":{},"alt_text":"","auth":{"1":"b8bf0142d2c44fa9146627c9ed9da44a9244d0beaed2d1dd306dfc7ecd7a3363"},"caption":"Ivan Zachariáš crafted a Hitchcockian dystopia in Appleâs privacy spot âFlock.â","created_date":"2025-03-15T22:53:04Z","credits":{"affiliation":[{"name":"Apple","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":""},"height":440,"last_updated_date":"2025-03-21T18:50:13Z","licensable":false,"owner":{"id":"crain"},"source":{"source_id":"6150df5a-eb1a-4bca-8ba8-27e5d048ba87","source_type":"other","additional_properties":{"editor":"photo center"},"system":"Drupal"},"subtitle":"ALIST2025_Smuggler_Apple_hub.jpg","taxonomy":{},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/VF2535IOSI5GWME45MRWTIHNO4.jpg","version":"0.10.9","width":660,"planning":{"internal_note":""}}},"publish_date":"2025-06-09T19:21:22.576Z","revision":{"published":true,"revision_id":"XFRDDSU3Q5BP7EFXWBKRYZCCOQ"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"},"sections":[{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/brand-marketing/retail","_website":"adage","type":"section","version":"0.6.0","name":"Retail","description":null,"path":"/brand-marketing/retail","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/retail","_website":"adage","name":"Retail","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/retail"]},"site":{"site_description":null,"site_title":"Retail","url_alias":"/brand-marketing/retail"},"node_type":"section","order":{"primarySidebarNavigation":2003}}},"_website_section_id":"adage./brand-marketing/retail"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"},"website_url":"/events-awards/aa-aicp-winners-apple-ikea-doechii/"}},"canonical_url":"/events-awards/aa-aicp-winners-apple-ikea-doechii/"},{"_id":"SA3B4ODYG5FW3LEPF2PUSDYTTY","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"adrianne-pasquarelli","type":"author","version":"0.5.8","name":"Adrianne Pasquarelli","org":"","image":{"url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","version":"0.5.8","type":"image","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}},"description":"Senior Reporter","slug":"/author/adrianne-pasquarelli","social_links":[{"site":"email","url":"[email protected]"},{"site":"facebook","url":""},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop"},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://www.twitter.com/SheLikesToShop","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"adrianne-pasquarelli","bio":"Senior Reporter","additional_properties":{"field_pub_date":"2019-10-23T17:05:51-04:00","name":"Adrianne Pasquarelli","field_photo_credit":null,"field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":""},"firstName":"Adrianne","slug":"/author/adrianne-pasquarelli","name":"Adrianne Pasquarelli","type":"author","twitter":"https://www.twitter.com/SheLikesToShop","linkedin":"","facebook":"","instagram":"","division":"","longBio":"
Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketerâs Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business, where she also focused on the retail industry. \r\n\r\n
\r\n","email":"[email protected]","whatsapp":"","byline":"Adrianne Pasquarelli","source":{"system":"Drupal","source_type":"author","source_id":"fbdd40c3-7263-4cfc-8a3d-8219a0afebca"},"role":null,"version":"0.10.7","image":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","lastName":"Pasquarelli","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T22:01:56.654Z","ansImage":{"type":"image","url":"https://crain-platform-aac-prod.s3.amazonaws.com/s3fs-public/adrianne_pasquarelli_1x1b_0.jpg","auth":{"1":"950c2f7847012ad15b69e92e17d7fe405b1688ae357ad77c6a797dcf635d20c3"}}}}}]},"description":{"basic":"Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits."},"display_date":"2025-06-05T18:31:34.393Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Expedia is downsizing its in-house agencyâwhat to know","meta_title":"Expedia downsizing in-house agency","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"QWXGKDGMGNE7THLLFJP5L6UAQU","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg?auth=d11293e032efc0766db31dee6e937f6a10848ecf9f1fc828347e10f2e2243fe6","galleries":[],"ingestionMethod":"manual","keywords":["expedia"],"mime_type":"image/jpeg","originalName":"aa-20250605-Expedia.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg?auth=d11293e032efc0766db31dee6e937f6a10848ecf9f1fc828347e10f2e2243fe6","published":true,"resizeUrl":"/resizer/v2/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg?auth=d11293e032efc0766db31dee6e937f6a10848ecf9f1fc828347e10f2e2243fe6","restricted":false,"thumbnailResizeUrl":"/resizer/v2/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg?auth=d11293e032efc0766db31dee6e937f6a10848ecf9f1fc828347e10f2e2243fe6&width=300","version":0,"template_id":1442},"address":{},"alt_text":"The Expedia app on a smartphone.","auth":{"1":"d11293e032efc0766db31dee6e937f6a10848ecf9f1fc828347e10f2e2243fe6"},"caption":"Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.","created_date":"2025-06-05T16:22:14Z","credits":{"affiliation":[{"name":"Bloomberg","type":"author"}]},"distributor":{"mode":"reference","reference_id":"2cd54c9b-b932-40f4-b4a5-9b3f7880f1e4"},"height":900,"image_type":"photograph","last_updated_date":"2025-06-05T16:22:14Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250605-Expedia","source":{"name":"Bloomberg","source_type":"wires","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QWXGKDGMGNE7THLLFJP5L6UAQU.jpg","version":"0.10.9","width":1600,"syndication":{},"creditIPTC":"Bloomberg"}},"publish_date":"2025-06-05T18:39:06.677Z","revision":{"published":true,"revision_id":"KJQ6SZRJDJD2JEA3IOHBGEWIHQ"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing/travel","_website":"adage","type":"section","version":"0.6.0","name":"Travel","description":null,"path":"/brand-marketing/travel","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/travel","_website":"adage","name":"Travel","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/travel"]},"site":{"site_description":null,"site_title":"Travel","url_alias":"/brand-marketing/travel"},"node_type":"section","order":{"primarySidebarNavigation":2004}}},"_website_section_id":"adage./brand-marketing/travel"},"sections":[{"_id":"/brand-marketing/travel","_website":"adage","type":"section","version":"0.6.0","name":"Travel","description":null,"path":"/brand-marketing/travel","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/travel","_website":"adage","name":"Travel","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/travel"]},"site":{"site_description":null,"site_title":"Travel","url_alias":"/brand-marketing/travel"},"node_type":"section","order":{"primarySidebarNavigation":2004}}},"_website_section_id":"adage./brand-marketing/travel"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing/travel","_website":"adage","type":"section","version":"0.6.0","name":"Travel","description":null,"path":"/brand-marketing/travel","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/travel","_website":"adage","name":"Travel","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/brand-marketing","/"],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","primarySidebarNavigation":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/travel"]},"site":{"site_description":null,"site_title":"Travel","url_alias":"/brand-marketing/travel"},"node_type":"section","order":{"primarySidebarNavigation":2004}}},"_website_section_id":"adage./brand-marketing/travel"},"website_url":"/brand-marketing/travel/aa-expedia-downsizing-in-house-agency/"}},"canonical_url":"/brand-marketing/travel/aa-expedia-downsizing-in-house-agency/"}],"websites":{"adage":{}},"description":{"basic":"This collection is for above the fold, then below the Creativity/resource center block on the homepage. ***Publishing partner posts go in slot 6.***"},"content_aliases":["featured-articles"],"owner":{"id":"crain"},"revision":{"branch":"default","published":true},"canonical_url":null,"publishing":{"scheduled_operations":{"publish_edition":[],"unpublish_edition":[]}},"website":"adage"},"expires":1749626769250,"lastModified":1749626468726},"{\"_id\":\"\",\"content_alias\":\"latest-news\",\"feature\":\"rail-story\",\"size\":4}":{"data":{"_id":"V3ACSXB75NGXTMR54NRKZ72EIY","version":"0.10.6","created_date":"2025-03-30T13:13:43.759Z","headlines":{"basic":"AA Latest News"},"last_updated_date":"2025-06-10T19:45:35.671Z","type":"collection","canonical_website":"adage","websites":{"adage":{}},"content_elements":[{"_id":"PUCF2K5MNVB4FHARGPL4URIC2U","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"registration-required"},"credits":{"by":[{"_id":"ad-age-staff","type":"author","version":"0.5.8","name":"Ad Age Staff","org":"","image":{"url":null,"version":"0.5.8"},"description":null,"slug":"/author/ad-age-staff","social_links":[{"site":"email","url":""},{"site":"facebook","url":""},{"site":"twitter","url":""},{"site":"instagram","url":""},{"site":"linkedin","url":""}],"socialLinks":[{"site":"email","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"facebook","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"instagram","url":"","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"linkedin","url":"","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"ad-age-staff","bio":null,"additional_properties":{"field_pub_date":"2019-12-19T18:00:15-05:00","name":"","field_photo_credit":"","field_photo_caption":"","field_restricted":"","field_client":"","alt_text":""},"firstName":"Ad","slug":"/author/ad-age-staff","name":"Ad Age Staff","type":"author","twitter":"","linkedin":"","facebook":"","instagram":"","division":"","longBio":"","email":"","whatsapp":"","byline":"Ad Age Staff","source":{"system":"Drupal","source_type":"author","source_id":"70abe636-b596-4cd4-82e6-a885964d835f"},"role":null,"version":"0.10.7","image":null,"lastName":"Age Staff","status":true,"location":"","books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-03-07T23:41:58.964Z"}}}]},"description":{"basic":"Two of the ad industryâs biggest playersâWPP and Publicis Groupeâare locked in an unusually public fight. Here is the latest. "},"display_date":"2025-06-10T16:42:54.574Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"WPP-Publicis Groupe feudâan explainer","meta_title":"WPP-Publicis Groupe feudâan explainer","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"F2C2QL7OGRHX7KVZ6AXY3CTL7A","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","galleries":[],"ingestionMethod":"manual","keywords":[],"mime_type":"image/jpeg","originalName":"aa-20250603-publicis-groupe-wpp-16x9.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","published":true,"resizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347","restricted":true,"thumbnailResizeUrl":"/resizer/v2/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg?auth=074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347&width=300","version":1,"template_id":1435},"address":{},"alt_text":"Publicis Groupe and WPP Media logos","auth":{"1":"074877ba0f39658f6607bd32636f175aa2160ab6d572b7fbfd1d36b75fbd3347"},"caption":"Here is the latest on WPP and Publicis. ","created_date":"2025-06-03T20:48:12Z","credits":{"affiliation":[{"name":"Publicis Groupe, WPP","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"geo":{},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-05T15:56:50Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250603-publicis-groupe-wpp-16x9","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/F2C2QL7OGRHX7KVZ6AXY3CTL7A.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"Publicis Groupe, WPP"}},"publish_date":"2025-06-10T17:30:55.904Z","revision":{"published":true,"revision_id":"42IABWTOSJDJVC4WTKMVIFRKKM"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"sections":[{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/agencies/media-agencies","_website":"adage","type":"section","version":"0.6.0","name":"Media Agencies","description":null,"path":"/agencies/media-agencies","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/media-agencies","_website":"adage","name":"Media Agencies","inactive":false,"ancestors":{"default":[],"bottomSidebarNavigation":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","bottomSidebarNavigation":null,"primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/agencies/media-agencies"]},"site":{"site_description":null,"site_title":"Media Agencies","url_alias":"/agencies/media-agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies/media-agencies"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/technology/ad-tech","_website":"adage","type":"section","version":"0.6.0","name":"Ad Tech","description":null,"path":"/technology/ad-tech","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ad-tech","_website":"adage","name":"Ad Tech","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2001},"_admin":{"alias_ids":["/technology/ad-tech"]},"site":{"site_description":null,"site_title":"Ad Tech","url_alias":"/technology/ad-tech"},"node_type":"section"}},"_website_section_id":"adage./technology/ad-tech"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},"website_url":"/agencies/aa-wpp-publicis-groupe-feud-over-ad-inventory/"}},"canonical_url":"/agencies/aa-wpp-publicis-groupe-feud-over-ad-inventory/"},{"_id":"S46D7SJFWFGXNNLATOUSZNFDPU","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"asa-hiken","type":"author","version":"0.5.8","name":"Asa Hiken","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","version":"0.5.8","type":"image","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}},"description":null,"slug":"/author/asa-hiken","social_links":[{"site":"email","url":"[email protected]"},{"site":"twitter","url":"https://twitter.com/asabhiken"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."},{"site":"twitter","url":"https://twitter.com/asabhiken","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"asa-hiken","bio":null,"additional_properties":{"field_pub_date":"2021-12-07T10:39:25-05:00","name":"20230127_Asa-Hiken_1X1.jpg","field_photo_credit":"Asa Hiken","field_photo_caption":null,"field_restricted":false,"field_client":null,"alt_text":"Headshot of Asa Hiken"},"firstName":"Asa","slug":"/author/asa-hiken","name":"Asa Hiken","type":"author","twitter":"https://twitter.com/asabhiken","division":"","longBio":"Asa Hiken is a technology reporter for Ad Age covering AI, virtual platforms and other emerging spaces.\n","email":"[email protected]","byline":"Asa Hiken","source":{"system":"Drupal","source_type":"author","source_id":"9cc62401-4091-42f3-b013-d1aa950a67f5"},"role":null,"version":"0.10.7","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","lastName":"Hiken","status":true,"books":[],"podcasts":[],"education":[],"awards":[],"last_updated_date":"2025-04-04T14:37:45.522Z","ansImage":{"type":"image","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/66cde663-d127-4692-964b-fc4a4e02e714.png","auth":{"1":"75838b27ea45644aaed98dea12fe904e2dbd22d865d5d31f561ebfe78dfce5df"}}}}}]},"description":{"basic":"The initiative, which includes the 4As, is meant to quell marketersâ confusion over which AI tools are the best for creatives. "},"display_date":"2025-06-10T13:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Ad groups want to test ChatGPT, Gemini and other AI tools on their creativity ","meta_title":"Ad trade groups launch AI benchmark for creativity","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"QF7OVZCHCJHGDCBM4L6P64V74Y","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","galleries":[],"ingestionMethod":"manual","iptc_source":"379623716","keywords":["blank screen","business","businesspeople","businesswoman","busy","check","classy","collaborate","colleague","company","computer","concentrate","cooperate","copy space","corporate","coworker","device","empty screen","entrepreneur","female","focus","from above","gadget","gather","group","high angle","indoors","interact","lady","laptop","meeting","netbook","office","organization","professional","project","punctual","serious","smart","stand","success","suit","table","teamwork","time management","together","watch","woman","work","wristwatch"],"mime_type":"image/jpeg","originalName":"aa_20250609_Ad trade groups_Springboards.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","published":true,"resizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa","restricted":false,"takenOn":"2018-10-15T15:00:20Z","thumbnailResizeUrl":"/resizer/v2/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg?auth=92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa&width=300","version":0,"template_id":1436},"address":{},"alt_text":"Creativity Benchmark","auth":{"1":"92a170f71bb4047f39e06774d48fdcc01d6850ae988586260a14b0376a2be1fa"},"caption":"The initiative, which includes the 4As, is meant to quell marketersâ confusion over which AI tools are the best for creatives.","created_date":"2025-06-09T18:10:41Z","credits":{"affiliation":[{"name":"Springboards","type":"author"}]},"distributor":{"mode":"reference","reference_id":"1c766d3b-e962-49a7-bfd6-fcbf7a04197b"},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-09T18:10:41Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa_20250609_Ad trade groups_Springboards.jpg","source":{"name":"Ad Age","source_type":"other","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Serious female entrepreneur checking wristwatch during meeting in office","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/QF7OVZCHCJHGDCBM4L6P64V74Y.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"Springboards"}},"publish_date":"2025-06-10T13:00:00.000Z","revision":{"published":true,"revision_id":"GOGJGNOVZNAHFB4GXVWPFSNY2M"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"sections":[{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},{"_id":"/agencies/creative-agencies","_website":"adage","type":"section","version":"0.6.0","name":"Creative Agencies","description":null,"path":"/agencies/creative-agencies","parent_id":"/agencies","parent":{"default":"/agencies"},"additional_properties":{"original":{"_id":"/agencies/creative-agencies","_website":"adage","name":"Creative Agencies","inactive":false,"ancestors":{"default":[],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/agencies","/"],"Possible-Conference":[]},"parent":{"default":"/agencies","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/agencies","Possible-Conference":"/agencies"},"order":{"primarySidebarNavigation":2003},"_admin":{"alias_ids":["/agencies/creative-agencies"]},"site":{"site_description":null,"site_title":"Creative Agencies","url_alias":"/agencies/creative-agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies/creative-agencies"},{"_id":"/agencies","_website":"adage","type":"section","version":"0.6.0","name":"Agencies","description":null,"path":"/agencies","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/agencies","_website":"adage","name":"Agencies","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"bottomSidebarNavigation":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"bottomSidebarNavigation":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1007,"default":1004,"Possible-Conference":1004},"_admin":{"alias_ids":["/agencies"]},"site":{"site_description":null,"site_title":"Agencies","url_alias":"/agencies"},"node_type":"section"}},"_website_section_id":"adage./agencies"},{"_id":"/technology","_website":"adage","type":"section","version":"0.6.0","name":"Technology","description":null,"path":"/technology","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/technology","_website":"adage","name":"Technology","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1014,"default":1015,"Possible-Conference":1015},"_admin":{"alias_ids":["/technology"]},"site":{"site_description":null,"site_title":"Technology","url_alias":"/technology"},"node_type":"section"}},"_website_section_id":"adage./technology"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/technology/ai","_website":"adage","type":"section","version":"0.6.0","name":"AI","description":null,"path":"/technology/ai","parent_id":"/technology","parent":{"default":"/technology"},"additional_properties":{"original":{"_id":"/technology/ai","_website":"adage","name":"AI","inactive":false,"ancestors":{"default":[],"primarySidebarNavigation":["/technology","/"],"Possible-Conference":[]},"parent":{"default":"/technology","primarySidebarNavigation":"/technology","Possible-Conference":"/technology"},"order":{"primarySidebarNavigation":2002},"_admin":{"alias_ids":["/technology/ai"]},"site":{"site_description":null,"site_title":"AI","url_alias":"/technology/ai"},"node_type":"section"}},"_website_section_id":"adage./technology/ai"},"website_url":"/technology/ai/aa-ad-trade-groups-benchmark-for-creativity/"}},"canonical_url":"/technology/ai/aa-ad-trade-groups-benchmark-for-creativity/"},{"_id":"JSZPZMADFVE4JMGYGEOMJRZ3XQ","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"tim-nudd","type":"author","version":"0.5.8","name":"Tim Nudd","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","version":"0.5.8","type":"image","auth":{"1":"7225b0211bcfdde7af69d8c38de1a6b4b248cf43a3818125937dfdc9aef07e84"}},"description":"","url":"","slug":"/author/tim-nudd","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"tim-nudd","firstName":"Tim","lastName":"Nudd","byline":"Tim Nudd","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","email":"[email protected]","affiliations":"","education":[],"awards":[],"books":[],"podcasts":[],"bio_page":"","bio":"","longBio":"Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.","slug":"/author/tim-nudd","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-06-06T09:29:30.816Z","role":"Creativity Editor"}}}]},"description":{"basic":"Agency Rethink created the visual identity and made the first ads for Will Arnett, Sean Hayes and Jason Batemanâs new brand."},"display_date":"2025-06-10T13:00:00Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"SmartLess podcast hosts launch SmartLess Mobile, a DTC wireless brand","meta_title":"SmartLess podcast hosts launch a DTC wireless brand","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"Q7VVDJKTQRAT7H6NH5YFLIEKZI","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg?auth=5345d548208dfb92d7601404b10af1cb27c98391d2f98540ac3e7edaa4c33710","galleries":[],"ingestionMethod":"manual","mime_type":"image/jpeg","originalName":"aa-20250610-SmartLess-Mobile-main.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg","owner":"[email protected]","proxyUrl":"/resizer/v2/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg?auth=5345d548208dfb92d7601404b10af1cb27c98391d2f98540ac3e7edaa4c33710","published":true,"resizeUrl":"/resizer/v2/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg?auth=5345d548208dfb92d7601404b10af1cb27c98391d2f98540ac3e7edaa4c33710","restricted":false,"thumbnailResizeUrl":"/resizer/v2/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg?auth=5345d548208dfb92d7601404b10af1cb27c98391d2f98540ac3e7edaa4c33710&width=300","version":0,"template_id":1435},"address":{},"alt_text":"Will Arnett, Sean Hayes and Jason Bateman smiling and laughing while sitting on a curb","auth":{"1":"5345d548208dfb92d7601404b10af1cb27c98391d2f98540ac3e7edaa4c33710"},"caption":"Agency Rethink created the visual identity and made the first ads for Will Arnett, Sean Hayes and Jason Batemanâs new brand.","created_date":"2025-06-10T13:04:05Z","credits":{"affiliation":[{"name":"SmartLess Mobile","type":"author"}]},"distributor":{"mode":"reference","reference_id":"e5d124ee-849f-4b31-aac3-03672ee79561"},"height":1080,"image_type":"photograph","last_updated_date":"2025-06-10T13:04:05Z","licensable":false,"owner":{"id":"crain","sponsored":false},"slug":"aa-20250610-SmartLess-Mobile-main.jpg","source":{"name":"Ad Age","source_type":"handout","additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"","taxonomy":{"associated_tasks":[]},"type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/Q7VVDJKTQRAT7H6NH5YFLIEKZI.jpg","version":"0.10.9","width":1920,"syndication":{},"creditIPTC":"SmartLess Mobile"}},"publish_date":"2025-06-10T14:10:38.657Z","revision":{"published":true,"revision_id":"LVXTUYBABNGKRJ423BYI6YRV5U"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},"sections":[{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/creativity/campaigns-commercials","_website":"adage","type":"section","version":"0.6.0","name":"Campaigns & Commercials","description":null,"path":"/creativity/campaigns-commercials","parent_id":"/creativity","parent":{"default":"/creativity"},"additional_properties":{"original":{"_id":"/creativity/campaigns-commercials","_website":"adage","name":"Campaigns & Commercials","inactive":false,"ancestors":{"default":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"],"Possible-Conference":["/creativity","/"]},"parent":{"default":"/creativity","primarySidebarNavigation":"/creativity","Possible-Conference":"/creativity"},"_admin":{"alias_ids":["/creativity/campaigns-commercials"]},"site":{"site_description":null,"site_title":"Campaigns & Commercials","url_alias":"/creativity/campaigns-commercials"},"node_type":"section","order":{"primarySidebarNavigation":2001,"default":2005,"Possible-Conference":2005}}},"_website_section_id":"adage./creativity/campaigns-commercials"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},"website_url":"/brand-marketing/aa-smartless-mobile-dtc-wireless-launch/"}},"canonical_url":"/brand-marketing/aa-smartless-mobile-dtc-wireless-launch/"},{"_id":"QANCW5DUABFRJPA5KOWIVENTC4","additional_properties":{},"canonical_website":"adage","content_restrictions":{"content_code":"digital"},"credits":{"by":[{"_id":"tim-nudd","type":"author","version":"0.5.8","name":"Tim Nudd","image":{"url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","version":"0.5.8","type":"image","auth":{"1":"7225b0211bcfdde7af69d8c38de1a6b4b248cf43a3818125937dfdc9aef07e84"}},"description":"","url":"","slug":"/author/tim-nudd","social_links":[{"site":"email","url":"[email protected]"}],"socialLinks":[{"site":"email","url":"[email protected]","deprecated":true,"deprecation_msg":"Please use social_links."}],"additional_properties":{"original":{"_id":"tim-nudd","firstName":"Tim","lastName":"Nudd","byline":"Tim Nudd","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","email":"[email protected]","affiliations":"","education":[],"awards":[],"books":[],"podcasts":[],"bio_page":"","bio":"","longBio":"Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.","slug":"/author/tim-nudd","native_app_rendering":false,"fuzzy_match":false,"contributor":false,"status":true,"last_updated_date":"2025-06-06T09:29:30.816Z","role":"Creativity Editor"}}}]},"description":{"basic":"Apple, e.l.f. and Nike are among the U.S. hopefuls as the category moves beyond its gender roots into broader equitable representation."},"display_date":"2025-06-09T20:11:47.798Z","distributor":{"category":"staff","mode":"custom","name":"crain","subcategory":""},"headlines":{"basic":"Glass Lions: 26 entries shortlisted in the expanded Cannes category","meta_title":"See the 26 campaigns shortlisted in the expanded Glass Lions","mobile":"","native":"","print":"","table":"","tablet":"","web":""},"label":{},"language":"","owner":{"sponsored":false},"promo_items":{"basic":{"_id":"GJT75NYRGRC4HA2YCMKFL2ZGOM","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg?auth=7f038353055b067ea2b4c60eec5155b76fdb355063c5a704f03a02d860e76846","galleries":[],"keywords":["aa_drupal"],"mime_type":"image/jpeg","originalName":"20240626_Assume-That-I-Can_3x2.jpg","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg","proxyUrl":"/resizer/v2/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg?auth=7f038353055b067ea2b4c60eec5155b76fdb355063c5a704f03a02d860e76846","published":true,"resizeUrl":"/resizer/v2/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg?auth=7f038353055b067ea2b4c60eec5155b76fdb355063c5a704f03a02d860e76846","restricted":true,"thumbnailResizeUrl":"/resizer/v2/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg?auth=7f038353055b067ea2b4c60eec5155b76fdb355063c5a704f03a02d860e76846&width=300","version":2},"address":{},"alt_text":"","auth":{"1":"7f038353055b067ea2b4c60eec5155b76fdb355063c5a704f03a02d860e76846"},"caption":"CoorDownâs \"Assume That I Can\" campaign challenged societal prejudices by emphasizing the capabilities of individuals with Down syndrome.","created_date":"2025-01-16T23:58:46Z","credits":{"affiliation":[{"name":"CoorDown","type":"author"}],"by":[]},"distributor":{"mode":"reference","reference_id":""},"height":727,"last_updated_date":"2025-02-03T23:57:12Z","licensable":false,"owner":{"id":"crain"},"source":{"source_id":"1c320924-31e3-4ab7-b42d-e13821a3ce1d","source_type":"other","additional_properties":{"editor":"photo center"},"system":"Drupal"},"subtitle":"","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/crain/GJT75NYRGRC4HA2YCMKFL2ZGOM.jpg","version":"0.10.9","width":1091,"planning":{"internal_note":""}}},"publish_date":"2025-06-09T20:11:47.798Z","revision":{"published":true,"revision_id":"H6DBYTKDOBEYTLQDMPKXHUJOLY"},"subheadlines":{"basic":""},"subtype":"article","taxonomy":{"primary_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"order":{"default":2010,"Possible-Conference":2008},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section"}},"_website_section_id":"adage./events-awards/cannes-lions"},"sections":[{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"order":{"default":2010,"Possible-Conference":2008},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section"}},"_website_section_id":"adage./events-awards/cannes-lions"},{"_id":"/creativity","_website":"adage","type":"section","version":"0.6.0","name":"Creativity","description":null,"path":"/creativity","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/creativity","_website":"adage","name":"Creativity","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"tertiaryNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"tertiaryNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1009,"default":1007,"Possible-Conference":1007},"_admin":{"alias_ids":["/creativity"]},"site":{"site_description":null,"site_title":"Creativity","url_alias":"/creativity"},"node_type":"section"}},"_website_section_id":"adage./creativity"},{"_id":"/brand-marketing","_website":"adage","type":"section","version":"0.6.0","name":"Brand Marketing","description":"Learn about effective brand marketing strategies, trends and technologies across industries.","path":"/brand-marketing","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/brand-marketing","_website":"adage","name":"Brand Marketing","inactive":false,"ancestors":{"default":["/"],"tertiaryNavigationLinks":[],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","tertiaryNavigationLinks":null,"headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1008,"default":1005,"Possible-Conference":1005},"_admin":{"alias_ids":["/brand-marketing"]},"site":{"site_description":"Learn about effective brand marketing strategies, trends and technologies across industries.","site_title":"Brand Marketing","url_alias":"/brand-marketing"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing"},{"_id":"/brand-marketing/purpose-driven","_website":"adage","type":"section","version":"0.6.0","name":"Purpose-Driven","description":null,"path":"/brand-marketing/purpose-driven","parent_id":"/brand-marketing","parent":{"default":"/brand-marketing"},"additional_properties":{"original":{"_id":"/brand-marketing/purpose-driven","_website":"adage","name":"Purpose-Driven","inactive":false,"ancestors":{"default":[],"Possible-Conference":[]},"parent":{"default":"/brand-marketing","Possible-Conference":"/brand-marketing"},"_admin":{"alias_ids":["/brand-marketing/purpose-driven"]},"site":{"site_description":null,"site_title":"Purpose-Driven","url_alias":"/brand-marketing/purpose-driven"},"node_type":"section"}},"_website_section_id":"adage./brand-marketing/purpose-driven"},{"_id":"/news","_website":"adage","type":"section","version":"0.6.0","name":"Latest News","description":null,"path":"/news","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/news","_website":"adage","name":"Latest News","inactive":false,"ancestors":{"default":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[],"Possible-Conference":["/"]},"parent":{"default":"/","primarySidebarNavigation":"/","headerNavigationLinks":null,"Possible-Conference":"/"},"Access Control":{"access_control":"none"},"site":{"site_description":null,"site_title":"Latest News"},"node_type":"section","order":{"primarySidebarNavigation":1002,"default":1022,"Possible-Conference":1022}}},"_website_section_id":"adage./news"},{"_id":"/events-awards","_website":"adage","type":"section","version":"0.6.0","name":"Events & Awards","description":null,"path":"/events-awards","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/events-awards","_website":"adage","name":"Events & Awards","inactive":false,"ancestors":{"default":["/"],"headerNavigationLinks":[],"primarySidebarNavigation":["/"],"Possible-Conference":["/"]},"parent":{"default":"/","headerNavigationLinks":null,"primarySidebarNavigation":"/","Possible-Conference":"/"},"order":{"primarySidebarNavigation":1006,"default":1009,"Possible-Conference":1009},"_admin":{"alias_ids":["/events-awards"]},"site":{"site_description":null,"site_title":"Events & Awards","url_alias":"/events-awards"},"node_type":"section"}},"_website_section_id":"adage./events-awards"}],"tags":[{"description":"Cannes Lions","slug":"cannes-lions","text":"Cannes Lions"}]},"type":"story","version":"0.10.11","websites":{"adage":{"website_section":{"_id":"/events-awards/cannes-lions","_website":"adage","type":"section","version":"0.6.0","name":"Cannes Lions","description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","path":"/events-awards/cannes-lions","parent_id":"/events-awards","parent":{"default":"/events-awards"},"additional_properties":{"original":{"_id":"/events-awards/cannes-lions","_website":"adage","name":"Cannes Lions","inactive":false,"ancestors":{"default":["/events-awards","/"],"Possible-Conference":["/events-awards","/"]},"parent":{"default":"/events-awards","Possible-Conference":"/events-awards"},"order":{"default":2010,"Possible-Conference":2008},"_admin":{"alias_ids":["/events-awards/cannes-lions"]},"site":{"site_description":"The latest news, standout campaigns, agency wins and creative insights from the Cannes Lions International Festival of Creativity.","site_title":"Cannes Lions","url_alias":"/events-awards/cannes-lions"},"node_type":"section"}},"_website_section_id":"adage./events-awards/cannes-lions"},"website_url":"/events-awards/cannes-lions/aa-glass-lions-shortlist/"}},"canonical_url":"/events-awards/cannes-lions/aa-glass-lions-shortlist/"}],"description":{"basic":"A collection for latest news. Publishing Partner can be pinned to slot 5 and 9."},"content_aliases":["latest-news"],"owner":{"id":"crain"},"revision":{"branch":"default","published":true},"canonical_url":null,"publishing":{"scheduled_operations":{"publish_edition":[],"unpublish_edition":[]}},"website":"adage"},"expires":1749626769201,"lastModified":1749626468715}},"story-feed-query":{"{\"feature\":\"rail-story\",\"query\":\"type:story+AND+taxonomy.primary_section._id:\\\"/creativity/work\\\"&sort=display_date:desc&size=4\",\"size\":4}":{"data":{"type":"results","version":"0.6.0","content_elements":[{"content_elements":[{"_id":"6O52PRZ5P5H3PD5IUCGYJFVWFA","additional_properties":{},"type":"text","content":"Save the Children Romania is raising awareness about the devastating effects of bullying by testing hurtful phrases on an AI avatarâwhich displayed similar effects as a human when fed a host of bullying remarks."},{"_id":"FJOJMYZA5FBUTL2DEBWNHTAAPY","additional_properties":{},"type":"text","content":"Heist Industries developed the project, centered around âALEX,â an AI agent modeled after a 10-year-old child. ALEX was created as a curious, joyful child, passionate about football and video games and with a caring family background. But after he was âfedâ over 5,000 real bullying phrases (collected by Save the Children from its work with kids over the years), the AI became anxious, withdrawn and silent."},{"_id":"FPXAQEXXJ5EO5MV6TPSRNYZNP4","additional_properties":{},"type":"text","content":"The technical architecture behind ALEX was developed by Invergent, with media support from Spark Media and production by Factor Film. "},{"_id":"SVFWNS6JCNC6FK4O32PF6N6ROU","additional_properties":{},"type":"text","content":"âIf a child built from code and algorithms can be deeply hurt by words, imagine what real children go throughâfear, shame, loneliness,â said Radu Pilat, creative director at Heist Industries. âALEX is not just an AI agent; itâs a painful metaphor echoing what many kids experience every day.â"},{"_id":"IJKENKA6T5APFO2SFJ3NNI5ZEY","additional_properties":{},"type":"text","content":"âBullying happens away from adultsâ eyes. Children keep it hidden because they fear they wonât be believed or supported,â said Gabriela Alexandrescu, executive president of Save the Children Romania. âALEX is a painful yet necessary reflection of the thousands of hurtful messages real kids receive dailyâ¦If even an AI agent can be affected so profoundly, itâs hard to imagine the toll on real children.â"},{"_id":"ZJEXPGWEVFDOPLCUTBIQ44SKUQ","additional_properties":{},"type":"text","content":"The nonprofit said schools, families and communities need simple and clear systems to prevent bullyingâthat children need safety and empathy to thrive. Save the Children Romania offers free emotional support and counseling to all children in need."},{"subtype":"Work Credit","_id":"RXATD6OJTZHZJOBPC3QJU66D7M","embed":{"id":"hxg9k27zra886bvj","config":{"content":{"singleContent":{"eyebrow":"Client","headline":"Save the Children Romania"}}},"url":"/"},"type":"custom_embed"},{"subtype":"Work Credit","_id":"TLRCJ2TJ3RDQXCTBG3HU2CPM74","embed":{"id":"hxg9k27zra886bvj","config":{"content":{"singleContent":{"eyebrow":"Agency","headline":"Heist Industries"}}},"url":"/"},"type":"custom_embed"},{"_id":"FB2XNV7AQJEIXHIHFAYIUVVUDU","additional_properties":{},"type":"text","content":""}],"subheadlines":{"basic":""},"description":{"basic":"The AI agent, modeled after a 10-year-old child, was fed over 5,000 real bullying phrases collected by Save the Children from its work with kids."},"language":"","editor_note":"1. Disregard subheadline field in article template.\n2. Every slug must start with aa-.\n3. SEO headline goes in Meta title fieldâ60 characters max.","source":{"system":"composer","name":"crain","source_type":"staff"},"taxonomy":{"sections":[{"path":"/creativity/work","parent":{"default":"/creativity"},"_website":"adage","parent_id":"/creativity","name":"Work","description":null,"_id":"/creativity/work","additional_properties":{"original":{"parent":{"default":"/creativity","Possible-Conference":"/creativity","primarySidebarNavigation":null},"site":{"site_description":null,"site_title":"Work"},"inactive":false,"node_type":"section","_website":"adage","name":"Work","_id":"/creativity/work","Access Control":{"access_control":"digital"},"ancestors":{"default":["/creativity","/"],"Possible-Conference":["/creativity","/"],"primarySidebarNavigation":[]},"order":{"default":2001,"Possible-Conference":2001}}},"_website_section_id":"adage./creativity/work","type":"section","version":"0.6.0"},{"path":"/creativity/campaigns-commercials","parent":{"default":"/creativity"},"_website":"adage","parent_id":"/creativity","name":"Campaigns & Commercials","description":null,"_id":"/creativity/campaigns-commercials","additional_properties":{"original":{"parent":{"default":"/creativity","Possible-Conference":"/creativity","primarySidebarNavigation":"/creativity"},"_admin":{"alias_ids":["/creativity/campaigns-commercials"]},"site":{"url_alias":"/creativity/campaigns-commercials","site_description":null,"site_title":"Campaigns & Commercials"},"inactive":false,"node_type":"section","_website":"adage","name":"Campaigns & Commercials","_id":"/creativity/campaigns-commercials","ancestors":{"default":["/creativity","/"],"Possible-Conference":["/creativity","/"],"primarySidebarNavigation":["/creativity","/"]},"order":{"default":2005,"Possible-Conference":2005,"primarySidebarNavigation":2001}}},"_website_section_id":"adage./creativity/campaigns-commercials","type":"section","version":"0.6.0"},{"path":"/news","parent":{"default":"/"},"_website":"adage","parent_id":"/","name":"Latest News","description":null,"_id":"/news","additional_properties":{"original":{"parent":{"default":"/","Possible-Conference":"/","primarySidebarNavigation":"/","headerNavigationLinks":null},"site":{"site_description":null,"site_title":"Latest News"},"inactive":false,"node_type":"section","_website":"adage","name":"Latest News","_id":"/news","Access Control":{"access_control":"none"},"ancestors":{"default":["/"],"Possible-Conference":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[]},"order":{"default":1022,"Possible-Conference":1022,"primarySidebarNavigation":1002}}},"_website_section_id":"adage./news","type":"section","version":"0.6.0"},{"path":"/creativity","parent":{"default":"/"},"_website":"adage","parent_id":"/","name":"Creativity","description":null,"_id":"/creativity","additional_properties":{"original":{"parent":{"tertiaryNavigationLinks":null,"default":"/","Possible-Conference":"/","primarySidebarNavigation":"/","headerNavigationLinks":null},"_admin":{"alias_ids":["/creativity"]},"site":{"url_alias":"/creativity","site_description":null,"site_title":"Creativity"},"inactive":false,"node_type":"section","_website":"adage","name":"Creativity","_id":"/creativity","ancestors":{"tertiaryNavigationLinks":[],"default":["/"],"Possible-Conference":["/"],"primarySidebarNavigation":["/"],"headerNavigationLinks":[]},"order":{"default":1007,"Possible-Conference":1007,"primarySidebarNavigation":1009}}},"_website_section_id":"adage./creativity","type":"section","version":"0.6.0"}],"primary_section":{"path":"/creativity/work","parent":{"default":"/creativity"},"_website":"adage","parent_id":"/creativity","name":"Work","description":null,"_id":"/creativity/work","additional_properties":{"original":{"parent":{"default":"/creativity","Possible-Conference":"/creativity","primarySidebarNavigation":null},"site":{"site_description":null,"site_title":"Work"},"inactive":false,"node_type":"section","_website":"adage","name":"Work","_id":"/creativity/work","Access Control":{"access_control":"digital"},"ancestors":{"default":["/creativity","/"],"Possible-Conference":["/creativity","/"],"primarySidebarNavigation":[]},"order":{"default":2001,"Possible-Conference":2001}}},"type":"section","version":"0.6.0"}},"related_content":{"clonedChildren":[],"basic":[],"clonedFromParent":[]},"type":"story","geo":{},"credits":{"by":[{"image":{"version":"0.5.8","url":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","type":"image","auth":{"1":"7225b0211bcfdde7af69d8c38de1a6b4b248cf43a3818125937dfdc9aef07e84"}},"socialLinks":[{"site":"email","deprecated":true,"deprecation_msg":"Please use social_links.","url":"[email protected]"}],"social_links":[{"site":"email","url":"[email protected]"}],"name":"Tim Nudd","description":"","_id":"tim-nudd","additional_properties":{"original":{"lastName":"Nudd","image":"https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/crain/689c24be-c327-427b-85eb-381549ae08e4.jpg","education":[],"role":"Creativity Editor","longBio":"Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.","native_app_rendering":false,"fuzzy_match":false,"affiliations":"","bio":"","firstName":"Tim","books":[],"podcasts":[],"contributor":false,"awards":[],"_id":"tim-nudd","bio_page":"","last_updated_date":"2025-06-06T09:29:30.816Z","byline":"Tim Nudd","email":"[email protected]","slug":"/author/tim-nudd","status":true}},"type":"author","version":"0.5.8","url":"","slug":"/author/tim-nudd"}]},"subtype":"work","first_publish_date":"2025-06-10T12:30:53.447Z","additional_properties":{"is_published":true,"publish_date":"2025-06-10T12:30:53.447Z","has_published_copy":true},"last_updated_date":"2025-06-10T12:31:40.51Z","publishing":{"scheduled_operations":{"unpublish_edition":[],"publish_edition":[]}},"slug":"aa-save-the-children-romania-alex","owner":{"sponsored":false,"id":"crain"},"address":{},"workflow":{"status_code":1},"label":{"disallow_gifting":{"display":true,"text":"false","url":""}},"promo_items":{"lead_art":{"syndication":{"search":true},"description":{"basic":"The AI agent, modeled after a 10-year-old child, was fed over 5,000 real bullying phrases."},"language":"en","taxonomy":{"primary_site":{"referent":{"provider":"","id":"/ad-age-video-podcast","type":"site"},"additional_properties":{"primary":true},"_id":"/ad-age-video-podcast","type":"reference"},"sites":[{"referent":{"provider":"","id":"/ad-age-video-podcast","type":"site"},"additional_properties":{"primary":true},"_id":"/ad-age-video-podcast","type":"reference"}],"sections":[{"referent":{"website":"adage","provider":"","id":"/ad-age-video-podcast","type":"section"},"additional_properties":{"primary":true},"_id":"/ad-age-video-podcast","type":"reference"}],"tags":[],"primary_section":{"referent":{"website":"adage","provider":"","id":"/ad-age-video-podcast","type":"section"},"additional_properties":{"primary":true},"_id":"/ad-age-video-podcast","type":"reference"},"seo_keywords":[]},"source":{"system":"video center","edit_url":""},"type":"video","related_content":{"redirect":[],"basic":[]},"tracking":{"in_url_headline":"video"},"short_url":"/video/save-the-children-romania-alex-1m58s/","duration":118037,"promo_image":{"credits":{},"width":1864,"type":"image","version":"0.5.8","url":"https://d3qtc8km8dvw1x.cloudfront.net/06-10-2025/t_b521f99e17d641b9a5aa629144172302_name_aa_20250610_Save_the_Children_Romania_ALEX.jpg","height":1048,"auth":{"1":"6c3728ab86a9be243d30465e06bd9e051bcba173442a9229cec95833a7f24dc3"}},"subtype":"ad-age-video-podcast","credits":{},"first_publish_date":"2025-06-10T12:28:08Z","additional_properties":{"subsection":"Ad Age Video & Podcasts","videoCategory":"ad-age-video-podcast","isWire":false,"workflowStatus":"PUBLISHED","gifAsThumbnail":false,"videoId":"684823ecc1bcb56e8540b165","vertical":false,"embedContinuousPlay":true,"published":true,"imageResizerUrls":[],"advertising":{"commercialAdNode":"/ad-age-video-podcast","playVideoAds":true,"forceAd":false,"allowPrerollOnDomain":false,"enableAutoPreview":false,"autoPlayPreroll":false,"enableServerSideFallback":false,"playAds":false,"enableAdInsertion":false,"videoAdZone":""},"disableUpNext":false,"videoAdZone":"","permalinkUrl":"/video/save-the-children-romania-alex-1m58s/","platform":"desktop","playVideoAds":true,"forceClosedCaptionsOn":false,"doNotShowTranscripts":false,"useVariants":false,"playlistTags":[]},"last_updated_date":"2025-06-10T12:28:02Z","owner":{"sponsored":false},"subtitles":{"urls":[{"format":"SRT","url":"https://d1gzfdd42d59hf.cloudfront.net/2025/06/10/800aacdb-526c-4020-8693-0bc0a8bd522b/2_1749558430686/800aacdb-526c-4020-8693-0bc0a8bd522b_684823e1c1bcb56e8540b163.srt"},{"format":"DFXP","url":"https://d1gzfdd42d59hf.cloudfront.net/2025/06/10/800aacdb-526c-4020-8693-0bc0a8bd522b/2_1749558433896/800aacdb-526c-4020-8693-0bc0a8bd522b_684823e1c1bcb56e8540b163.dfxp"},{"format":"RAW_TEXT","url":"https://d1gzfdd42d59hf.cloudfront.net/2025/06/10/800aacdb-526c-4020-8693-0bc0a8bd522b/2_1749558433942/800aacdb-526c-4020-8693-0bc0a8bd522b_684823e1c1bcb56e8540b163.txt"},{"format":"WEB_VTT","url":"https://d1gzfdd42d59hf.cloudfront.net/2025/06/10/800aacdb-526c-4020-8693-0bc0a8bd522b/2_1749558434663/800aacdb-526c-4020-8693-0bc0a8bd522b_684823e1c1bcb56e8540b163.vtt"}],"confidence":1},"embed_html":"