Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, is being inducted in The One Club Creative Hall of Fame this week.
Dusenberry joined the New York agency in 1962 as a junior copywriter and went on to help create some of the longest-lasting slogans in ad history, including GE’s “We bring good things to life” and Visa’s “It’s everywhere you want to be,” and has earned nearly every creative accolade along the way.
His most famous work, though, was his celebrity-filled spots for Pepsi that branded the cola as “The choice of a new generation.”
